THAT QUESTION that Gordon keeps asking....

Hi Boyd!

Since I am such a feeling (emotive) type of person anyway, I know for a fact that anything that I stay with is exactly what gives me that certain desired 'feeling' about what I'm doing.

I have pursued other endeavors through the years and had some successes which I've cut short...and moved on just because those projects/businesses didn't give me the desired 'feeling' as part of the end result that made me want to spend my efforts to keep on keeping on.

At certain times, I would just conclude that "it"...whatever I was doing that was ultimately evaluated to be less than satisfying to me... was probably somewhat not in total sync with my particular set of beliefs and values. But, still...that wasn't always the case.

I know the difference of how it 'feels' to get a desired result and how it feels to just be considered successful but without internalizing a result that is completely satisfying.

And, it makes all the difference in the longevity of interest I maintain.

I can only speak for myself, of course, but I think that what you've said is just so true for many of us.

Sometimes, only getting a nice sum of money for our efforts just doesn't adequately fulfill us with the rewarding 'feeling' part of the result that we are seeking as well.

Of course, many could care less about how their result makes them 'feel' as long as it meets their needs in other ways. But, great food for thought!

Hmmmm...could this be categorized as a paradigm shift? :)

Thanks Boyd! Brilliant thinking!
~Amber

> "If I do something, the following is
> the REACTION I most LOVE to
> get:_______________."

> I had a hard time with the format "what
> do you want and why do you want it."
> I'd just say something stupid like "I
> want money. Why? So I can buy stuff."

> I agree with Gordon that the WHY is crucial:
> in my not-so-humble opinion, most of the
> marketers in our community don't know Why
> they're in business.

> Anyway, I think my upside-down question is
> easier to answer: "If I do something,
> the following is the REACTION I most LOVE to
> get:_______________."

> Best,

> -Boyd