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Old March 4, 2001, 08:05 AM
Dien Rice
 
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Default How little things can make big a difference....

Hi Jeagan,

The book I've been reading about this is "The Tipping Point" by Malcolm Gladwell. The whole story of the reduction of crime in NYC is in there.

The book is mainly about how small changes can have big effects.... It also gives you good ideas on how to use this.

Changing the environment is just one aspect... But the whole book is completely fascinating. :)

I'm now reading about exactly how "The Divine Secrets of the Ya-Ya Sisterhood" became such a bestselling phenomenon.... :)

- Dien
 


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