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Old February 22, 2012, 11:51 PM
Richard Dennis Richard Dennis is offline
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Join Date: Sep 2006
Posts: 101
Default Re: The convenience of Jargon...

Gordon,

Great story. I can sure picture that attitude. Wish I could duplicate it ...

When you focus on attention, here's what I think of:

A few years ago, I had a PR person set up a series of radio interviews for me. To prepare, she gave me the book, How To Get Your Point Across In 30 Seconds Or Less, by Milo Frank (1986). Frank was a honcho at CBS and had been a screenwriter for MGM.

Frank would agree with you 100% that attention is the key. The focus of his book is exactly what to do to quickly get the full attention of your target.

The book is available online, and I highly recommend it. The very short, free version (my notes) is also available:

My Notes

Richard
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