Hurry! Take a cruise with 3 B-list celebrities, 2 models, and a Nobel prizewinner...

[Dien Rice]

A new division of "Spirit Airlines" called "Spirit Galactic" is offering a new, special promotional deal...

Fly to the moon, only $9 each way!

http://spiritgalactic.com

[Dien Rice]

The innovations keep coming!

Have you ever taken a flight which was ruined by noisy, screaming kids?

If so, then Canadian airline WestJet today introduces a new service for your peace of mind...

Child-free flight cabins!

In that case, what do you do with your children?

They've thought of that, too... A new innovation called "Kargo Kids!"

http://www.westjet.com/guest/en/deal...il-fools.shtml

(Be sure to watch the video!)

http://www.youtube.com/watch?v=M4SkoJy3D0M

I have a feeling this could catch on!

And here silly me was thinking that the J Peterman Catalog only existed on Seinfeld!

[Dien Rice]

Originally Posted by YoungGuns

And here silly me was thinking that the J Peterman Catalog only existed on Seinfeld!

...In this post, you'll find out how one business is using a highly-sexual, once banned book... to sell socks!

Hi YoungGuns,

It's true that Seinfeld did "parody" the style of the J. Peterman catalog! (They didn't get his permission, to my understanding, but he was okay with it anyway, figuring the extra publicity would be good for business!)

In the end, the J. Peterman company went bankrupt - but that was due to trying to expand their stores too quickly - it was not due to the catalog. John Peterman then bought the business name, and restarted the catalog business again.

Personally, I love the "copy" in the J. Peterman catalog!

It's very unique. What other catalog which sells clothing - uses drawings rather than photos?

It's the "positioning" that sells the clothing. I think people buy because they feel it's exclusive, they like the sense of exclusivity and "adventure" that accompanies the products in the catalog.

Their customers want adventure in their lives, like the "derring-do" adventures of the "old days," and also a feeling like they are part of "high society" too. Buying an item with an "adventurous" and "high prestige" story, which you can wear or use, is like the next best thing to actually having the adventure yourself!

It wouldn't work for every target market - but it works for them.

How about these? http://www.jpeterman.com/New-OM-No-9...pring-12-Socks

Convivial Bonhomie in Taormina.

Lady Chatterley’s Lover wore socks like these.

D.H. Lawrence wore them as well when he wrote the book.

Henri, my new French guide for Sicily, is convinced all his assertions are true.

I am not quite so sure.

No matter. I do know these socks are pure English, light, comfortable, and made for adventure. My bespoke English sock maker uses the traditional hand-linked toe method to close the seam resulting in a virtually seamless sock.

Henri’s Socks (No. 3691), proprietary blend of cotton and nylon to create a cool (even if you’re near the glow of Mount Etna) feeling.

Sizes: M, L.

Colors: a. Teal, Navy, and Orange b. Pale Blue, Yellow, and Blue c. Hot Pink, Light Aqua, and Black d. Green, Navy, and Red.

Using D.H. Lawrence's once-banned, highly sexual book "Lady Chatterley's Lover" to sell socks?!?!!

Wow!

Why would people buy these socks?

I think it's probably because - after they've read the ad - when a customer wears these socks, the customer will feel a little bit like they're also "part of" the world of D.H. Lawrence and Lady Chatterley's Lover!

Best wishes,

Dien

Excellent ''Catch'' Dien... Very {Smart} Cool, Attention Grabbing PR for WestJet with Lots of Different opinions Depending on Who you Ask...

Great Exposure! ... Like it or Not...

Few [Actually] Know about This "Kargo Kids!" Spin on Nannies...

Hopefully! ... Sky Nannies from Airline Angels - Flight Nanny...

Catches This post All About Them in Google and SowPubs! ...

A PR Company... Only A short Phone Call Away for the Rest of the Customer Service Story, Creativity... Smart, Cool and NewsWorthy media PR! ...

For a Nice Little mix of PR Buzz! ...

Newsworthy stories All about WestJet's "Kargo Kids!" ..."Kargo Kids!" ...

All Week/Month... Year Long until the BUZZ Goes absolutely Viral! ...

WestJet's ongoing Growth into a Fresh, New UP and Growing...

Regional Specialized... Airline Expanding even More throughout Canada, The US with Many other Holiday Vacation destinations planned...

Where Monies & Families with "Kargo Kids!" FLY! ...

It will Definitely Take some Time for this Specialty... Specialized business to Evolve...

BUT! ...

No Joke! ... There's An Idea in Just about Everything you Open your Mind To...

Whether A Problem! ... Needs... Wants... Features & Benefits for All Parties, Families, Executive(s) Family Planning and the Rest of The Money Making Formula(s)...

It'll take Time, Smart PR, Joint Ventures, Cross Promotions and Convincing All Airlines to Hookup with this Nice little {Twist} on A new innovation called "Kargo Kids!" ...
https://www.google.com/search?q=Sky+...ient=firefox-a

All the best...

Phil