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Giving free gifts
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Thanks for sharing this example from Paul Meyer... I do believe it would work - that giving each person $100, would mean it would be more likely they would go and buy his product, even if it cost many multiples of $100... It's a great principle to test and use... In the direct mail field, they sometimes call it a "freemium" (a combination of a "free premium")... Here's a good article about it... http://www.targetmarketingmag.com/ar...5-words-28320# However, what Glenn's post really shows that this principle works everywhere! A "free gift" - even a small one - will often lead to an improved response... Personally, I like receiving free gifts... I should give them out more! Best wishes, Dien |
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