Do U Have The NERVE to Imitate a Billionaire at FastFood Lines?

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[Dien Rice]

Originally Posted by Adman

Yup....people would come into my wife's Antique Shoppe....I'd welcome them and ask if they were looking for something in particular.

Their response was ALWAYS..."No! Just BROWSING!"

So.....I thought; "How can I get them OUT OF the "Browsing" mentality into the "Buying" mentality?

So....I thought; "Why not FORCE them to get into a "Buying" mood by... GIVING THEM A COUPON WORTH $1 TOWARDS THE PURCHASE OF ANYTHING IN THE SHOPPE"?

Well....that did it! They'd come in....I'd welcome them and say, "Here's $1 to spend on ANYTHING in our Shoppe!"

I called the Coupons, "BROWSER BUCKS"!

Worked like a charm. Sales doubled. Had a few people bring me 4, 25cent marbles and hand me the Browser Buck. AND....had quite a few people hand me the Browser Buck and ask...jokingly, "Can I use this Coupon towards the purchase of this $2,500 CupBoard?"

What this coupon did also was....STOP THE NEGOTIATING MENTALITY!

When people see an item in an Antique Shop they're interested in...they usually ask, "Would you take anything less, on this?" or...."Would you take X$ for this?"

By handing shoppers a FREE $1....I had ALREADY given them a Discount and, because most people aren't "Greedy"....my Browser Buck STOPPED most negotiating. Can you see the Psychology here?

Hi Don,

It was a smart solution...

I can see how giving them a "gift" like that would turn them from a "bargain-hunting" mentality, to more of a "reciprocity" mentality, where they may even feel a debt of gratitude...

My view on these kinds of things is, it's "win/win" for everyone. The shop owner wins, and the customer wins, too!

I used to live in a place where I was a short walking distance from a "falafel" restaurant in a popular strip of restaurants and other small stores. Pretty much every weekend (since it was a "touristy" area), at around lunch time, they'd have one of their staff standing outside the restaurant with a tray of falafel balls, holding a pair of tongs, and offering a free falafel ball to everyone who walked by.

I took one whenever I passed by and saw them offering one. Yes, I knew it was a marketing tactic to get me to eat at the restaurant. And yes, as a result, I did eat there sometimes!

I loved the free falafel balls - and even though I knew why they were doing it, I still loved it!

They kept doing it, week after week, so it must have been working for them... (I've moved since then, so I'm not sure if they're still doing it today...)

Best wishes,

Dien

[Glenn]

Thanks Dien,

Dan Kennedy told me he thinks Cashiers and Waitresses are under-paid
and under-appreciated.

So he tips them with 20.00 bills.

In Fact - he keeps Draws and drawers full of 20's so he won't run out.

----------
Gary Halbert believed HOT PINK attracted munny.

So he had all his Mercedes Painted PINK.

I've talked to a lot of his "copy cubs" - who drove for him cuz he ran into
things.

And Gary gave away munny like a drunken sailer.

-----------
DID You Know Dan worked for Gary during his youth?

Well.

I decided to combine, shake/bake and P rofit from the example of both men.

A - I give away Munny and Lotto tickets
B - I wear a HOT PINK Chain Maile Tie

RESULT - I attract the owner/manager in every store or business I enter.

Car Dealership - I save thousands cuz I'm negotiating with the owner.
(Who BUYS the tie right off me.)

Whole Foods - I meet tons of young staffers AND the Manager.
(They give me discounts and free stuff.)

Restaurants - I ask for the #1 Waitress. Hook her up so she wears my METAL TIE - while I'm there.

Her TIPS go thru the roof.

Always
Always.

She becomes the center of attn.

I always meet the manager. (Sometimes both manager and waitress order
a HOT PINK TIE.)

https://img.skitch.com/20100714-1qay...cfcdm38fxn.jpg

Thanks,
Glenn Osborn
[email protected]

P.S. - Just for SowPub Dien - Buy 1 Tie - Get 1 Free...

http://archive.enchantednlp.com/products.php?id=85

[Glenn]

Thanks Don,

Actually the Browser Buck Coupon is BRILLIANT.

A PR Expert just referred me to a Richard Branson Ad.

It's a Video of 3 People COMPLAINING they are Addicted
to Virgin Airlines (Something something VIP Program)

Coupons - Yada Yada - nobody cares

But if You GIVE THEM A DOLLAR - Hooray.

Same with Sir Richard.

The Rascal really makes his Benefits list INTERESTING by putting it into
the form of a Complaint.

(Exact same reason I wear a PINK Chain Maile tie. If you don't get ATTN
First - nobody LISTENS and VALUES what you say.)

Anyway.

The link to the Video is below.

Bet you didn't know Richard Branson Borrowed a Psychological concept from you!

Thanks,
Glenn

http://www.adweek.com/video/virgin-a...erviews-120838

[Glenn]

Howdy,

Just got this From a coaching client.

I called him back. Turns out the cook is the girls Father!

Glenn

P.S. - What good is this? Lafeyette lost his job. Got a gig as a waiter.
He now gets more tips than all the other waitresses combined.

How?

Pre-written 3 by 5 Thank You Notes (He enters the name)

-----------------
Dear Glenn,

"I gave a waitress a Thank you card.
All I told her was (I appreciate your smile.
And the effort you make to make me feel welcome.)

"Now I get Free Coffee when I go in.
And she HUGS me everytime I show UP.

Although the Cook makes me nervous. He GLARES at me.

What up with THAT?"

Lafeyette