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How free falafel balls helped a restaurant succeed....
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It was a smart solution... I can see how giving them a "gift" like that would turn them from a "bargain-hunting" mentality, to more of a "reciprocity" mentality, where they may even feel a debt of gratitude... My view on these kinds of things is, it's "win/win" for everyone. The shop owner wins, and the customer wins, too! I used to live in a place where I was a short walking distance from a "falafel" restaurant in a popular strip of restaurants and other small stores. Pretty much every weekend (since it was a "touristy" area), at around lunch time, they'd have one of their staff standing outside the restaurant with a tray of falafel balls, holding a pair of tongs, and offering a free falafel ball to everyone who walked by. I took one whenever I passed by and saw them offering one. Yes, I knew it was a marketing tactic to get me to eat at the restaurant. And yes, as a result, I did eat there sometimes! I loved the free falafel balls - and even though I knew why they were doing it, I still loved it! They kept doing it, week after week, so it must have been working for them... (I've moved since then, so I'm not sure if they're still doing it today...) Best wishes, Dien |
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