SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #8  
Old May 22, 2012, 01:46 AM
Ankesh's Avatar
Ankesh Ankesh is offline
Senior Member
 
Join Date: Sep 2006
Location: Mumbai, India
Posts: 688
Default Re: Does Facebook advertising "work"?

Most people don't advertise on Facebook correctly.

Facebook is good for 2 types of advertising.

1. To build a stronger bond with people who already know of you. If you are well known, you can run a campaign to get people to like / join your FB page. However, when you are unknown and you try to do this - you'll make losses. (Unless you turn scammy and trick people. Eg: Someone selling tennis shoes running an ad that says: Like if you like Roger Federer.)

2. To find people who like your competition. And let them know about you. Eg: if someone has liked Pizza Hut - and you show them your local pizza parlor ad - would you see a good conversion rate? Most likely - yes.

So Facebook works only if you are already popular. Or have competitors who are popular.

The second issue with Facebook is - people don't have a purchasing intent while they are on Facebook. On Google, people search for what they are looking for. On Facebook - people come across your ad before they want your product. Sometimes - this may be weeks before they need you - sometimes it could be months before they need you. Depending on your product life cycle.

Eg: If you sell beds on Facebook - and on average, people buy a new bed only once in 10 years - a 3 month campaign on Facebook is not going to increase your sales dramatically.

So you have to realize that while Google is like Yellow pages, Facebook is like radio advertising. People won't have buying intent. But it still works if you take a long term view and are smart with it.

I'm surprised to know that a wine seller and a game developer's ads on facebook bombed. Did they run an ad to get people to like their facebook pages? Or did they run the 2nd type of ads - showing your ad to people who like your competition - and get them to come visit your website?

My educated guess is that they may have run the first kind of an ad campaign - getting others to like their facebook pages - when they themselves weren't popular...
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 08:40 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.