SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #13  
Old May 23, 2012, 01:44 AM
Ankesh's Avatar
Ankesh Ankesh is offline
Senior Member
 
Join Date: Sep 2006
Location: Mumbai, India
Posts: 688
Default Re: Why Discussion Boards sometimes fail to keep people around...

Thanks Marshall.

I apologize if you thought I was dismissive. I was merely trying to convey what I learnt from Roy H. Williams about radio advertising.

http://www.mondaymorningmemo.com/page/grossratingpoints

Roy H. Williams writes for Radio Ink and teaches courses on running profitable radio ads.

...

All of the points on Facebook are from my own experience. People over here know that I dabble a lot with online advertising. Its not merely opinion.

Here is how I run Facebook ads. Take what you want from it.

1. Before starting a Facebook ad campaign, do research on Google Ad planner and Google Insights. Get the demographics of your audience.

2. While starting out - Don't go for Like campaigns. Go for External URLs. (There are some situations with which you could go for a Like campaign for your Facebook page. But you need to create a custom tab that makes a direct offer. Something like "Like us and get a discount coupon.")

3. Start a campaign and test it on an audience of 20,000. Focus only on one city or one state. Focus based on Precise Interest. The only time you would want to use Broad Interest is if you want to advertise to people who are just engaged or just married or have just moved. But otherwise, stick to Precise Interest.

Eg: for a campaign on crossfit training, don't run the ad for all of USA. Run it only in Washington and Texas. (Google Insights shows people from those 2 states search the most on crossfit.) Select ages 35-44 (because Google Ad planner shows that thats the audience for crossfit.com.) If your ad works with such narrow filters, you can than expand and create more ads.

Why test with $300 when you can test with $20? Test cheaply.

4. When you start seeing a drop in your CTR - change your creatives.

5. Constantly split test. Your headline. Your creatives. Your targeting.
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 08:46 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.