Another (different) sock subscription service...

[Dien Rice]

We've discussed "sock subscriptions" before... also known as a kind of "sock of the month club"...

Here's another one!

Sock Club
http://www.sotmclub.com

This one's a little different. The previous ones focused on delivering black socks every month (for the usual business market).

This one will deliver you a completely different wild and wacky pair of socks every month!

http://www.sotmclub.com/gallery

There's often a way to take an existing idea - and give it a kind of "twist" to target a different market (which is what has happened here)...

If you want to read about some other product subscription ideas, try these posts (and their associated threads)...

http://www.sowpub.com/forum/showthread.php?p=7033
http://www.sowpub.com/forum/showthread.php?p=19708
http://www.sowpub.com/forum/showthread.php?p=19892

Best wishes,

Dien

Thanks Dien -- that post gave me some ideas!

About the domain name -- do you think it's important for it to include the word "club?"

Does it matter?

I checked [certain item]OfTheMonth.com + it's available.
But I did not check [certain item]OfTheMonthCLUB.com
Seems too long.

Shouldn't matter overall, right?

Opinions, please.

Originally Posted by -TW

Thanks Dien -- that post gave me some ideas!

About the domain name -- do you think it's important for it to include the word "club?"

Does it matter?

I checked [certain item]OfTheMonth.com + it's available.
But I did not check [certain item]OfTheMonthCLUB.com
Seems too long.

Shouldn't matter overall, right?

Opinions, please.

Hi TW

Thanks for a good lesson on domain names and amount of searchers.

I just checked the following two phrases for searchers.

"Of The Month" has 11 million searchers
"Of The Month Club" has 1 hundred sixty thousand.

Quite a difference.

But the one with club would most likely be more targeted. I did not search your niche club and I would do that first before I decided on a domain name.

Best of success,

Skip Rosell

[Dien Rice]

Originally Posted by Skip Rosell

Hi TW

Thanks for a good lesson on domain names and amount of searchers.

I just checked the following two phrases for searchers.

"Of The Month" has 11 million searchers
"Of The Month Club" has 1 hundred sixty thousand.

Quite a difference.

But the one with club would most likely be more targeted. I did not search your niche club and I would do that first before I decided on a domain name.

Hi TW,

To add to what Skip said, if both are available, and if it's important enough to you, I would register both.

For example, if your idea is a (say) "doohickey of the month club", and if

doohickeyofthemonth.com

and

doohickeyofthemonthclub.com

were both available, I'd register them both. (Why leave the other domain available for a potential competitor?)

Best wishes,

Dien

Also...

Twists! Turns... And endless Opportunities of Course! ...

Directories... Specialization etc. etc...

And Much much More if You Dig Deep and Further into Google & Companies!

Having a hard time deciding which of our 38 gourmet Gift of the Month Clubs...
http://www.amazingclubs.com/varietyofthemonthclub.html

Beer Clubs - Reviewed and Ranked
http://www.topconsumerreviews.com/be...ed-reviews.php
13 Jan 2011 – TopConsumerReviews.com reviews and ranks the best Beer Clubs ... top online Beer Clubs available to help make your buying decision easier ... beer club for a period of time, or can you cancel your membership at ... The flexibility at Gourmet Monthly Clubs makes this club a wonderful gift-giving option...

Phil

[WomanInWine]

I know this is an older thread, but yes, I do believe the domain name has a big impact on the SEO for that website. If you can get both domain names as the others have said, the better. However, there are limited versions of "ofthemonth" type domains these days. Adding "club" to a subscription company has similar effects.

For example, the company I work for is Gold Medal Wine Club. Years and years ago we changed our URL to include "club" and it has so far been a smart move!

www.GoldMedalWineClub.com

Cheers!

[Dien Rice]

Originally Posted by WomanInWine

I know this is an older thread, but yes, I do believe the domain name has a big impact on the SEO for that website. If you can get both domain names as the others have said, the better. However, there are limited versions of "ofthemonth" type domains these days. Adding "club" to a subscription company has similar effects.

For example, the company I work for is Gold Medal Wine Club. Years and years ago we changed our URL to include "club" and it has so far been a smart move!

www.GoldMedalWineClub.com

Thanks WomanInWine!

I've gotten much more into domains in the last 12 months or so... So this conversation sparked my interest (again)!

Certainly adding "Club" gives it a different feel... You're not just coldly providing a product, adding "club" makes it sounds much more friendly and social (in my opinion)...

Best wishes!

Dien

[GordonJ]

This week I've had to delete several members who can't follow the rules and tried to spam the forum.

Links are allowed, in fact, encouraged. But so is participation.
Drive by links, get deleted quickly along with the members new account.

Now this example is on the line, but not over it. The idea, that of simply adding CLUB to an url, is good advice, or worth a test. And it could lead to a bigger and better discussion.

Being a part of something is one of the FORBIDDEN KEYS I refer to so often here in the Blair Warren work. About 30 years ago, I wrote and offered one of the pre www reports on the Usenet and online groups of the time...called; HOW TO START A CULT FOR FUN AND PROFIT

And the basis of that work was found in an old 1930's book about starting CLUBS. I saw a lot of similarities so, wrote a modern version about CULTS.

I used a Ben Suarez method he used, when he republished an old book on VERMONT FOLK MEDICINE, a popular 50's book. You'll find mention of it in the archives.

Words make a difference. Institute implies learning, as in the A.W.A.I group for American artists, writers and wonder if someone started the International Writers and Artists CLUB could tap into that market? Probably.

I belong to a few groups, clubs, ALLIANCES, memberships and in each of them there is an undercurrent of belonging attitude to something...kind of fun to watch older members become snarky with newbies...just a fact of life.

So, if you, like Dien are exploring url and domains, write out several variations with the whole 'BELONGING to a _____' AND maybe create some gold.

sowpubclub sowpuballiance sowpubinstitute sowpubschool sowpubsociety

syndicate, society, fellowship, fraternity, sorority, posse

All of those are forms of JOINING, or participating.

Now a savvy marketer like Dien, will target the avatars/audience knowing via testing which type of group his target would prefer... Proud Boys, Oathkeepers, Klan, Club, and on the other side; parties, brigades and factions.

I think a domain flipper might test out these variations and with a little content in the direction of the bias, a faster, bigger dollar sale could emerge.

Anyhow, feel free to post a link, just don't join and in an hour spam the place, cause you will be gone before the day is over, guaranteed.

Gordon

Originally Posted by WomanInWine

I know this is an older thread, but yes, I do believe the domain name has a big impact on the SEO for that website. If you can get both domain names as the others have said, the better. However, there are limited versions of "ofthemonth" type domains these days. Adding "club" to a subscription company has similar effects.

For example, the company I work for is Gold Medal Wine Club. Years and years ago we changed our URL to include "club" and it has so far been a smart move!

www.GoldMedalWineClub.com

Cheers!