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Old June 22, 2012, 04:12 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,370
Default How these social web businesses work...

Quote:
Originally Posted by -TW View Post
I can't figure out what this site is all about...

http://www.findlikes.com/

+ I also don't see how it is monetized.
Hi TW,

I found an article about it...

http://sheenonline.biz/2011/04/findl...-with-youtube/

In a nutshell, from what I can gather, it's a way to share on Facebook the videos that you like from Youtube, and also to find out what videos your Facebook friends like as well.

It probably doesn't have a monetization scheme at the moment. A lot of these "social web" type businesses don't have a monetization scheme when they start, if they're being funded by seed capital and venture capital.

Instead, they see if they can get a large number of people using it first. If they can get a large number of people, then they can try to sell the business for a high dollar figure, and let the purchaser worry about monetization.

Also, sometimes larger businesses will buy the smaller businesses to acquire the technology they've developed, or in other cases, just to hire their engineers!

As an example, Instagram (a photo-sharing website and app) did not (and still does not) have a monetization scheme, I'm pretty sure. However, Facebook paid $1 billion to buy it, largely based on how popular it was - it had grown to something like 30 million users by the time Facebook bought it a few months ago.

How did Instagram survive till that point? Venture capital...

Mar 2010: $500,000 seed funding
Oct 2010: Instagram app product launched
Feb 2011: $7 million raised in venture capital
Apr 2012: $50 million raised in venture capital
Apr 2012: Acquired by Facebook for $1 billion.

(Details from Wikipedia...)

- Dien
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