How Seth Godin Made 232K In 7 Days w/A Headline Test

[Glenn]

Thanks Phil,

According to Grossman and his Dry Test Surveys...at Readers Digest and Time Life...

They had a lot of failures using a Survey alone.

40 years ago Readers Digest used to use tiny local papers to run Ads
to sell Special Reports.

Each Special Report headline was the title of a proposed Article for the magazine.

Since they were SELLING each Report for 25 Cents each - this method got
100% Accurate Results as to How well each issue would sell.

A - They got lazy - I think - Easier than ever to test on-line

B - All the local papers closed down

Thanks,
Glenn Osborn