What's the best way(s) to market a one-page site?

Greetings, All. I feel like a Newbie asking this question! :-)

Anyway, what's the best way to market a site that is only devoted to selling one specific ebook? Here is a link to the kind of site I'm asking about (this is NOT my site): http://www.bestaffirmations.com/spec...ecialoffer.php

My site is similar in look and feel (fewer testimonials though). I have mainly used articles posted to Ezinearticles.com in the past. I thought it was the best SEO tactic.

Backlinks wouldn't work here, would they? Maybe in the form of blog posts?

Also, I'd like to use more paid mediums. I'm not thrilled about PPC, but I'm willing to try Banner Ads.

Any, and all, suggestions are greatly appreciated.

Thanks.

- Thomas

[Dien Rice]

Originally Posted by Netqwest

Greetings, All. I feel like a Newbie asking this question! :-)

Anyway, what's the best way to market a site that is only devoted to selling one specific ebook? Here is a link to the kind of site I'm asking about (this is NOT my site): http://www.bestaffirmations.com/spec...ecialoffer.php

Hi Thomas,

There are many techniques. I think one of the most powerful ones - if you can work it right - is to use affiliates, as long as it is a product you can pay a commission on for each sale.

You'll find the "80/20" rule applies with affiliates - where 20% of the affiliates will make 80% of the sales. Maybe even something more like a "95/5" rule!

To do this most effectively, you have to market your product to potential affiliates too - for example, send the relevant potential affiliates an email outlining the opportunity they have in promoting your product. (Anyone running a relevant website or blog, or people who send out promotional emails related to the topic of your product, could be potential affiliates...)

A couple of affiliate tools are...

Success Nexus - http://successnexus.com
Clickbank - http://www.clickbank.com

Some website software also has built-in affiliate management, for example,

Athena Gold - http://www.athenagold.com

Best wishes,

Dien

Thanks, Dien!