Paint Chip Warrantee for New Cars.

I’ve been toying with an idea I have; Offering paint chip protection for new cars. I would charge the auto dealer $35 per new car sold and I would touch up any minor paint chips & scratches for free on their customers vehicles for one year and 50% off for as long as they own their car. I feel that at least half the people would never use it, but it seems like it would be a nice closer for the auto dealer. I’m just looking for some feedback on my idea before I go out and sell it.

Thank You,
Jason Hatchett

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[Glenn]

Hey Jason,

The man I'm thinking about has a crew of men.

They fly from city to city - following Hailstorms. Every car on the lot
is scratched and dented.

Car buyers never know their new car was full of dents and scratches!

Just gives you a warm
feeling to your toes when
you think of the word TRUST and Car Dealer in the same sentence.

I'd suggest you call a few dealerships with this story...

"Hi - I'm calling because my sister was visiting and her
daughter Rachel rammed the side of my car with a rock.

"Chipped the paint.

"And dented the metal too.

"Do you have someone on staff I can take it to?

Glenn

P.S. - You can find out Anything you want to know by posing as a customer.

[Dien Rice]

Originally Posted by Jason Hatchett

I’ve been toying with an idea I have; Offering paint chip protection for new cars. I would charge the auto dealer $35 per new car sold and I would touch up any minor paint chips & scratches for free on their customers vehicles for one year and 50% off for as long as they own their car. I feel that at least half the people would never use it, but it seems like it would be a nice closer for the auto dealer. I’m just looking for some feedback on my idea before I go out and sell it.

Hi Jason,

Sounds like a great idea!

So - if I understand it right - you plan to sell this to the auto dealer, who can then offer it to customers for free, or alternatively for a specific price (I guess however they want to do it), is that right?

For example, it could be thrown in for free to help "close" a customer on a deal...

I think the idea sounds terrific. I don't see how a car dealer could "lose" on it, as long as you held up your end of the deal. So it would seem to me that you would have to mostly convince them that you'll hold up your end of the deal, and not "leave them in the lurch."

Some possible questions you may have to address (especially if you are a sole operator) are things like, what if you get sick? What if something else happens which means you are not able to fulfil your end of the deal (e.g. you have to move away to care for a sick relative)?

I think you may need to figure out how to reply to such questions.

One idea is to work on this specific offering with a partner, so that if one of you is sick, the other can still work. (Your partner, of course, could be a family member if you prefer - e.g. wife, brother, sister, son, daughter, cousin, nephew, niece, uncle, aunt, etc., however they have to be also willing and able to do the work.)

Your partner could also just be a "back up" partner for bad times (though the car dealership doesn't need to know that). For example, you do all the work, except if you're incapacitated in some way, and at those times, your partner takes over until you're back, so the business can keep running smoothly and keep the dealership and their customers happy.

Just some thoughts...

Best wishes,

Dien

Hi Jason,

Quick additional information...

Give some serious considerations into [Twisting] your idea here into...

Customer [related] Appreciation programs...

''Yours'' and the Auto Dealerships included into the Swing of things Together!

Developed a variety of Customer appreciation programs for Car Dealerships, years ago based on customized Greeting card mail-outs with {Benefits} (enclosed in each shirt pocket cut-out, male & female) for New customers purchasing, leasing their ''Prized'' Cool new Toys! ...

Quick research to Help get some Ideas flowing and the Message across...

Definitely! ... Works extremely well for All kinds of businesses, Relationship, partnerships, Especially with Customer communications, misc. related issues & Much, much more...

7 Customer Loyalty Programs That Actually Add Value
http://blog.hubspot.com/blog/tabid/6...Add-Value.aspx

Six Easy Ways to Show Your Customer Appreciation and Strengthen Your Brand
http://smallbusiness.foxbusiness.com...en-your-brand/

Seven Ways to Make Your Customers Love You
http://www.entrepreneur.com/article/219712

(Customer) Love is All You Need...
https://www.google.com/search?q=%28C...ient=firefox-a

All the best,
Phil

Thanks you guys for responding. gives me some great info. I guess I'll have to make up a contract to let the auto dealers know & to reassure them that I wall hold up my end of the deal. I'll start with some of my dealers who already trust me, then I can use them as references.

Thanks,
Jason Hatchett

I'm not crazy about the copy, it's kind of hard making this sound exciting.
Anyway your feedback would help me greatly!

http://www.spokanepaintchips.com/touchup.html

Thank You,
Jason Hatchett

kjlhljkl

Yep, missed those. Warranty! LOL

My initial reaction is, "how does this work -- money-wise?"

I think you need some "reason why" copy in there. Like how/where do you make your $$?

"You can offer this service to your customers FOR FREE!" Really? Then where's the money changing hands for this? Where's the catch?

Also, that $295 figure seems low. It seems to me a body shop would charge $295 just to have them pick up a pencil to START to do an ESTIMATE!

Can a customer bring their car in every week? Every day? Every hour? What's stopping them? What are the limits?

You are missing the believability factor. The realism factor.

It works like this (I want to keep it very simple): We charge the auto dealer $35 per new vehicle sold. Say they sell 60 new cars a month. 60 cars X $35=$2100. Each new vehicle has a one year paint touch up protection warranty. The dealer can use this to help them close deals (It's free to their customer). Factory warranty’s & extended warranty’s don’t cover paint chips. The dealers customer can call us up as many times as needed for one year and we will touch up their paint chip for free . The stipulation is, they have to come to my shop & they must have the car washed first. The fact is 50% of the people will never use this and the ones that do might use it once and maybe twice a year. And a vehicle doesn't get very many paint chips in a year either.

After one year they can use our touch up service for 50% off our retail price of $85 - $100 for as long as they own their vehicle. At $45 it is still very profitable to us.

Keeping track is very simple too. We’ll put a card in the glove box with our ad on one side and the VIN and date they bought it on the other. I’ll put the VIN in my tracking system so when they call to have the warranty work done I can verify everything.

Thanks,
Jason