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![]() Happy Holidays,
I just did a Free Consultation with one of my Ezine Readers who recently took a job selling cars at a Large Honda Dealership. Molly is the only woman. This gives her Big Advantages. (As long as she can keep what we're doing a Secret. I've coached a lot of Car Salespeople and worked with dealerships.) These guys are SHARKS in SHOES. Here's ONE of the Huge Mistakes Molly is Taking Advantage of where she works. THE DEALER rents lists of the names of 1000's of people a month with BAD CREDIT. Then sends them a Direct Mail package which is confusing. SEEMS to say they get something for nothing. Molly says there is no F-r-e-e Lunch. Anyway... Molly and the 9 other salesmen in the bullpen take turns Trying to Sell the Prospects the Dealership is able to SUCK thru the door with National TV, Radio and Local BAD CREDIT Direct Mail. So. 60% - 80% of the car buying prospects thru the door. HAVE NO MUNNY And They Have Bad Credit to boot. (Car Dealerships make Big Bucks on Financing Which is why this dealership is marketing to Prospects with Bad Financial Habits.) Molly Tells me even the #1 Salesman waits his turn to sell to people who stumble thru the front door. ============ ============ WHICH MEANS MOLLY Can Be #1 In SALES at This Dealership! It's Common Sense. Do the opposite from the majority and you Cannot go Wrong. SELL to People With Munny and Good Credit. DUH! Molly should NOT TAKE A TURN TILTING at the Penniless Prospects Coming Thru the Door COLD. Molly is last in sales right now. So this should be FUN. In The Land Of The BLIND The One Eyed Woman Is QUEEN. We adapted a Billion Dollar Car Sales idea from Lee Ioccoca for Molly. I - She can't get her hands on the list of past car buyers as Iococca did - as he jumped from dealer to dealer FORCING SALES by focusing on Their BUYERS LIST. II - But a few years back - I spoke to a #1 Cadillac sales lady who spent all her time chatting with people Getting their Cars FIXED in the Repair Shop. a - She figured they LOVED their cars or they wouldn't pay to get stuff fixed b - She figured IF the car was Breaking down - it must be getting old and they were already thinking of buying a new car. If Molly Hangs in there She can Rule the Roost. Molly Gets paid 400.00 for SELLING Each Car. The other 9 guys Are Blindfolded And Have both hands tied behind them. A BIG ADVANTAGE. Thanks, Glenn Osborn P.S. - One of the Tools Molly got from us is to RELAX and De-Stress Herself and her customers in 60 Seconds. http://archive.enchantednlp.com/products.php?id=87 Last edited by Glenn : December 14, 2012 at 06:01 PM. Reason: I made a mistake |
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