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CELEBRATING Jim Straw-How Honda SalesLady Benefits From Dealer MISTAKE
I just did a Free Consultation with one of my Ezine Readers who
recently took a job selling cars at a Large Honda Dealership.
Molly is the only woman.
This gives her Big Advantages. (As long as she can keep what we're doing a
Secret. I've coached a lot of Car Salespeople and worked with dealerships.)
These guys are SHARKS in SHOES.
Here's ONE of the Huge Mistakes Molly is Taking Advantage of where she works.
THE DEALER rents lists of the names of 1000's of people a month with BAD
CREDIT. Then sends them a Direct Mail package which is confusing.
SEEMS to say they get something for nothing.
Molly says there is no F-r-e-e Lunch.
Molly and the 9 other salesmen in the bullpen take turns Trying to Sell
the Prospects the Dealership is able to SUCK thru the door with National
TV, Radio and Local BAD CREDIT Direct Mail.
60% - 80% of the car buying prospects thru the door. HAVE NO MUNNY
And They Have Bad Credit to boot.
(Car Dealerships make Big Bucks on Financing Which is why this dealership is
marketing to Prospects with Bad Financial Habits.)
Molly Tells me even the #1 Salesman waits his turn to sell to people
who stumble thru the front door.
WHICH MEANS MOLLY Can Be #1
In SALES at This Dealership!
It's Common Sense.
Do the opposite from the majority and you Cannot go Wrong.
With Munny and Good Credit.
Molly should NOT TAKE A TURN TILTING at the Penniless Prospects Coming
Thru the Door COLD.
Molly is last in sales right now.
So this should be FUN.
We adapted a Billion Dollar Car Sales idea from Lee Ioccoca for Molly.
I - She can't get her hands on the list of past car buyers
as Iococca did - as he jumped from dealer to dealer FORCING SALES
by focusing on Their BUYERS LIST.
II - But a few years back - I spoke to a #1 Cadillac sales lady who spent all
her time chatting with people Getting their Cars FIXED in the Repair Shop.
a - She figured they LOVED their cars or they wouldn't pay to get stuff fixed
b - She figured IF the car was Breaking down - it must be getting old and
they were already thinking of buying a new car.
If Molly Hangs in there
She can Rule the Roost.
Molly Gets paid 400.00 for SELLING Each Car. The other 9 guys Are
Blindfolded And Have both hands tied behind them.
A BIG ADVANTAGE.
P.S. - One of the Tools Molly got from us is to RELAX and De-Stress Herself
and her customers in 60 Seconds.
Last edited by Glenn : December 14, 2012 at 06:01 PM. Reason: I made a mistake
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