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Re: Paint Chip Warrantee for New Cars.
It works like this (I want to keep it very simple): We charge the auto dealer $35 per new vehicle sold. Say they sell 60 new cars a month. 60 cars X $35=$2100. Each new vehicle has a one year paint touch up protection warranty. The dealer can use this to help them close deals (It's free to their customer). Factory warranty’s & extended warranty’s don’t cover paint chips. The dealers customer can call us up as many times as needed for one year and we will touch up their paint chip for free . The stipulation is, they have to come to my shop & they must have the car washed first. The fact is 50% of the people will never use this and the ones that do might use it once and maybe twice a year. And a vehicle doesn't get very many paint chips in a year either.
After one year they can use our touch up service for 50% off our retail price of $85 - $100 for as long as they own their vehicle. At $45 it is still very profitable to us. Keeping track is very simple too. We’ll put a card in the glove box with our ad on one side and the VIN and date they bought it on the other. I’ll put the VIN in my tracking system so when they call to have the warranty work done I can verify everything. Thanks, Jason |
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