Marketing Into The Teeth of a National Tragedy

Glenn,

That was a very interesting post. Unfortunately, you got me started.

The use of antidepressants for children & teens has increased several hundred percent over the last few years. Plus, Merck & GSK & J&J the other drug companies have spent $$Billions targeting pediatricians to refer patients or directly prescribe antidepressants.

25% of kids on prescription drugs

But one of the problems with that solution is this:

44% of drugs given to children have no instructions

We've all heard the ads that say to call your doctor if you take their drug and get depressed or have thoughts of suicide. But this little girl didn't follow orders:

Why would a 7-year-old commit suicide?

As for the shooter in Connecticut, his brother claims he was autistic. So check this out:
More than half of kids with autism in U.S. prescribed "mood stabilizers"

And if you want a simple explanation why so-called "respectable" doctors would put kids at risk:
$$$

If you have children or grandchildren and you want a description of any drug prescribed by a pediatrician:
Kids' Drugs

Johnson & Johnson ("The Family Company") supplies pediatricians with plastic building blocks for kids to play with in the waiting room. Each block is inscribed "Risperdal". OH ... speaking of
Risperdal

I have plenty more of 'em ... but that's enough for now.

They're all screaming their heads off right now about guns ... but not a one of them is saying a word about drugs.

Richard