SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #30  
Old December 27, 2012, 08:17 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,526
Default Water melon wealth and rubber chicken checks...

Quote:
Originally Posted by Glenn View Post
Happy New Year,

If You Use ideas from books, usually you STARVE.

Here's a doozy I got DIRECT from the owner of an Ad Specialty Co.

Step #1 - JimBob went out and bought a watermelon

Step #2 - He got a box.

Step #3 - He Went to Mail Box Etc. Gave them the Address of a prospect.
They put the watermelon in the box and filled the box full of styofoam peanuts.

Step #4 - JimBob Taped his sales letter to the side of the watermelon.

Step #5 - Then he called The Prospect After he got confirmation his watermelon had been delivered.

RESULT?

Everybody in the office Knew about the watermelon. JimBob got to talk to
the owner RIGHT AWAY. And he got a new client.

==================
JimBob Wanted to Mail More
Watermelons FASTER...

So he started testing.

By the time I talked to him, JimBob had made a Bloody Fortune mailing
watermelons. AND he got it down to a Science.

SKIP the Box
Skip the sales letter
SKIP everything except the Watermelon and stamps.

YOU Got it.

JimBob mailed the naked Watermelon - slapped stamps right onto the Green
Skin. Shipped that sucker - AS IS.

The RESULT?

SAME AS BEFORE - The Biz owner is curious about the Bozo Who Sent him
a watermelon. Picked up the phone. JimBob made the sale by phone.

Thanks,
Glenn Osborn

P.S. - I've imitated JimBob's idea in all kinds of ways. But Confess to NEVER
trying to mail a watermelon - myself. It may not be possible any more.
Thanks Glenn,

I LOVE the watermelon idea!

I remember reading once that sports marketer Jon Spoelstra did something similar, using rubber chickens. (I think it's in his book, "Ice to the Eskimos.") I think he may have stuck the sales letter inside the chicken, or something like that...!

I like the watermelons better, though (it's even more "surprising" than a rubber chicken)!

Best wishes,

Dien
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 08:48 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.