Originally Posted by Glenn
Happy New Year,
If You Use ideas from books, usually you STARVE.
Here's a doozy I got DIRECT from the owner of an Ad Specialty Co.
Step #1 - JimBob went out and bought a watermelon
Step #2 - He got a box.
Step #3 - He Went to Mail Box Etc. Gave them the Address of a prospect.
They put the watermelon in the box and filled the box full of styofoam peanuts.
Step #4 - JimBob Taped his sales letter to the side of the watermelon.
Step #5 - Then he called The Prospect After he got confirmation his watermelon had been delivered.
Everybody in the office Knew about the watermelon. JimBob got to talk to
the owner RIGHT AWAY. And he got a new client.
JimBob Wanted to Mail More
So he started testing.
By the time I talked to him, JimBob had made a Bloody Fortune mailing
watermelons. AND he got it down to a Science.
SKIP the Box
Skip the sales letter
SKIP everything except the Watermelon and stamps.
YOU Got it.
JimBob mailed the naked Watermelon - slapped stamps right onto the Green
Skin. Shipped that sucker - AS IS.
SAME AS BEFORE - The Biz owner is curious about the Bozo Who Sent him
a watermelon. Picked up the phone. JimBob made the sale by phone.
P.S. - I've imitated JimBob's idea in all kinds of ways. But Confess to NEVER
trying to mail a watermelon - myself. It may not be possible any more.
I LOVE the watermelon idea!
I remember reading once that sports marketer Jon Spoelstra did something similar, using rubber chickens. (I think it's in his book, "Ice to the Eskimos.") I think he may have stuck the sales letter inside the chicken, or something like that...!
I like the watermelons better, though (it's even more "surprising" than a rubber chicken)!