Jim Straw passed away on Dec. 3, 2012

[Dien Rice]

Originally Posted by Glenn

Happy New Year,

If You Use ideas from books, usually you STARVE.

Here's a doozy I got DIRECT from the owner of an Ad Specialty Co.

Step #1 - JimBob went out and bought a watermelon

Step #2 - He got a box.

Step #3 - He Went to Mail Box Etc. Gave them the Address of a prospect.
They put the watermelon in the box and filled the box full of styofoam peanuts.

Step #4 - JimBob Taped his sales letter to the side of the watermelon.

Step #5 - Then he called The Prospect After he got confirmation his watermelon had been delivered.

RESULT?

Everybody in the office Knew about the watermelon. JimBob got to talk to
the owner RIGHT AWAY. And he got a new client.

==================
JimBob Wanted to Mail More
Watermelons FASTER...

So he started testing.

By the time I talked to him, JimBob had made a Bloody Fortune mailing
watermelons. AND he got it down to a Science.

SKIP the Box
Skip the sales letter
SKIP everything except the Watermelon and stamps.

YOU Got it.

JimBob mailed the naked Watermelon - slapped stamps right onto the Green
Skin. Shipped that sucker - AS IS.

The RESULT?

SAME AS BEFORE - The Biz owner is curious about the Bozo Who Sent him
a watermelon. Picked up the phone. JimBob made the sale by phone.

Thanks,
Glenn Osborn

P.S. - I've imitated JimBob's idea in all kinds of ways. But Confess to NEVER
trying to mail a watermelon - myself. It may not be possible any more.

Thanks Glenn,

I LOVE the watermelon idea!

I remember reading once that sports marketer Jon Spoelstra did something similar, using rubber chickens. (I think it's in his book, "Ice to the Eskimos.") I think he may have stuck the sales letter inside the chicken, or something like that...!

I like the watermelons better, though (it's even more "surprising" than a rubber chicken)!

Best wishes,

Dien

[Glenn]

Thanks Dien,

I have that book.

I remember there were some INCREDIBLY Good ideas in there.

Thanks for reminding me to go back to it again.

Glenn

[Glenn]

Happy New Year,

99% of the salespeople out there are Ignoring Jim Straw's Shortcut Sales
Discovery.

Step I - Find people Already Buying what you want to sell.

Step II - Offer them MORE of what they Already Buy - over and over

Step III - No Stress - No Strain - You Just Show & Tell What You've got.

Here's How My Mentor Karen Does it.

Karen told me this funny Cookie Story.

Karen was visiting her niece at the local high school. Went inside to meet
her after school during Marching Band Practice.

Karen is a fantastic saleswoman.

So when she overheard her niece and a couple friends MOANING about
not being able to sell their Band Cookies - before the deadline she said,
"You kids can just bring what you can't sell over to my house. Put the boxes
on the back porch. I'll sell them for you. No problem."

Ooooops.

Karen made a Slight MISTAKE.

Every kid in the room OVER-HEARD her offer.

So when Karen came home the next day she couldn't see her back door! Her
Back Porch had a 10 foot WALL of cookie boxes piled up there.

PANIC TIME.

Thinking fast.

Karen called a Girlfriend.

The Following Day - The 2 Girls loaded her pickup truck with cookies.

DROVE from Construction site to construction site JUST BEFORE LUNCH.

When 100's of hungry men mobbed the lunch wagons.

AND Karen and her girlfriend - sold everything in a few hours!

A-hem.

I should probably mention that Karen is an Expert FLIRT.

And Both women were dressed in Bikini's.

Karen said, "I sat on the laps of the men who bought 10 boxes of cookies.
Fed Them cookies. Whispered sweet nothings in their ear. Made the others
So Jealous - they lined up to buy cookies."

BUT...

Bikini Flirting Aside.

IF Karen hadn't driven to the Exact Location of 100's of Half Starved
Men - all those cookie sales would not have happened!

Karen Swore me to Secrecy.

Because she never told her niece HOW she sold so many cookies so fast.
Or her sister. Or the Band Leader.

Nobody.

So I've changed all the names.

Thanks,
Glenn Osborn

[Glenn]

Happy New Year,

While helping the owner of a Health Club he told me how he Boosted
profits at his Gun Club next door.

Al discovered he he could double membership every year by mailing 10 FREE
Passes for 60 days of Gun Club Membership - to all his current members
on Xmas. (They bring all their deer hunter friends.)

So.

When he contacted COLT and SMITH & WESSON, Sig Sauer, Baretta, Glock,
Ruger gun Manufacturing companies - Al ASKED for help from each.

Specifically.

He wanted help figuring out which guns he should stock for use on his firing
range - based on Popularity.

How fast each would wear out.

How he might sell guns to his fast growing membership. (Including 100's
of men and women At all nearby Police Departments in Pennsylvania.)

Expansion Plans.

3-D Interactive Systems instead of Bullseye targets.

In ONE You pull up behind a speeding car. They pull over. The driver gets
out and comes back toward your Cop Car.

What do you do when they pull a gun?

===============
===============
WHAT HAPPENED?

Colt wanted the Influence and Sales Business So Badly they made a Special
Deal with Al.

FREE GUNS For the Life of his Gun Club.

When a rental gun wears out. Colt Replaces it for Free.

Pretty Cool.

Al can Beat all other Gun Club Prices because he doesn't p ay for guns!

Thanks,
Glenn Osborn

[Glenn]

Thanks to a Post By PHIL,

Thank you Phil.

I followed one of Phil's Links down the Wabbit hole - found a bankrupt
novelist SO DESPERATE he started writing like mad
and posting his Books and Stories on Kindle.

Willy Nilly.

No Plan. He just tried everything and anything. Wrote more books like the ones that sold.

No advice from anyone. He just started FAILING FORWARD.

No twitter.
No Facebook.
No Pinterest

ZERO Social Media at all.

Yet in 8 month he's got 80 Info Books on Kindle.
And at the time of his writing about it - he was making btwn 22K and 27K a month.

Here are Three Tested Ideas That Make him The Most Moolah.

#1 - Stories sell 6-1 Better than anything else he's tried.

#2 - He was Floundering until he started writing FOR An Audience in a
specific Category or niche.

#3 - He discovered he can sell 10 page stories for 99cents And 5000 Word
Stories sell just as fast at 2.99 as 99 cents each.

--------------------
--------------------
More Proof that Common Sense IS NOT COMMON -

Mr 27K a month has discovered he can write and test more short Stories
than long Novels.

DUH.

I Never Knew I could test so fast and string my winners together. So
one happy reader can find THE REST of my books or stories.

He's discovered Amazon allows him to list 2 Categories for each book title.
So if he LINKS each book in the same Category - then writes 5 short booklets
of 5000 words or so - he can Spread thru 10 different but similar sub-categories on Kindle.

Instead of netting fish.

He nets more readers.

Here's what has me Excited Though. Even more than a new place to test
for Free and Test into Niches or existing book buyers.

His Discovery that Smashwords and other Services that do your book cover,
format the book, help with the title - HURT HIS SALES by a lot.

We're talking 50% or more Book Sales After he Uses a F-r-e-e Photo archive
to do his own book cover. And test titles himself.

Another COMMON SENSE Point
that has me Excited cuz NOBODY is doing it.

a - Your Book cover must tell the reader at a glance - what the book is about

b - Your Book Title has to Explain what your book is about

Mr 27K a mo says kindle book buyers in the Category you write in SNAP
Up your book based on the Cover and Title ALONE. (I don't buy books like that - so this was a HAPPY Surprise for me!)

1000's of our Competitors on Kindle DO NOT KNOW HOW to Do This.

(I belong to a F-re-e Kindle book service and skim thru 50 to 100 book titles a day. So I DO know this for a fact.)

We're talking 9 out of 10 write titles that HIDE
what the book is about 100% - no clue or way to Guess the content.

This means We Can BEAT All of these folks to the Readers in ANY Niche
we choose to write in.

Thank You Phil!
Glenn Osborn

P.S. - If anybody wants to Write Fast - and Write Better Than You do now.
I've tripled my output with this System.

You'll also find I've kept the Price of my book, "Greased Pig Speed Writing..."
very low just so as many folks as possible can get started writing.

The 365 day 100% munny back Guaranteed System
fixes Writers Block - too.

http://archive.enchantednlp.com/products.php?id=40

[Glenn]

Happy New Year,

Just Suppose You Showed up at a new Restaurant and Started Dating
Both the owner and one of the waitresses?

Rand from Dallas, TX made that mistake. (He can't eat there anymore.)

More Recently.

Herman from Houston - Gave Away 1.00 Bills and 1.00 LOTTO Tickets
to two different waitresses at a Club.

The Women got into an Argument over him. Both girls gave Herman
their phone # and address.

On The POSITIVE SIDE.

Herman says he got Free Coffee and Free Pie.

On The Positive Side Herman has 2 dates lined up.

On The OOOOPS Side...

What if Herman Dates Just 1 waitress.
What if He dates both women.

No Matter What Herman Does He TICKS OFF someone at that Club. So if it
were ME - I wouldn't got back.

Relationships are tricky.

But The Competitive Emotion Can Help Your Sales.

==============
==============
Adapted for Sales - This Concept Made
The Strip Mall Sign Cleaner Lots of Munny!

A - He got some screw-together handles. Detergent, mop and sponge heads

B - Then convinced one shop owner to pay him 20 bucks to clean his sign
above the shop.

C - He took a Color Photo of the sign DIRTY and Clean. And a 2nd Photo
Next to their Neighbors Dirty Sign.

D - Then Showed the List of all the Shop Owners to each Owner and said, "So
far everybody on this list has said "YES" to me washing the sign over their
store. Here's Before And After Pics. And What Your Sign Looks Like Next
to a Clean Sign. 20 bucks please."

And he held out his hand.

He closed 18 out of 20. Couldn't find the other 2 owners.

Glenn Osborn

P.S. - If You Want to Read Herman's Funny Flirt Tipping Testimonial:

http://archive.enchantednlp.com/ezine.php?issueno=2424

[Glenn]

Happy New Year,

At Breakfast I was chatting with an investment banker about how
other affluent people in his profession got new business.

Then I asked, "What do YOU do?

He looked uncomfortable.

Said, "I'll tell you if you promise not to laugh."

Here's what he discovered that has made him very very wealthy.

After a move
while waiting
for new Business Cards Rick was invited to have lunch at the #1 Country Club
in the county.

Literally on his way out the door he took some blank 3 by 5 cards. Printed
his name, address, Ph# in the middle of each card.

We Sell Money
Richard Smith
Address
Phone #

During Lunch a woman Club member asked him, "What do you do?"

Rick handed her one of his Giant Business Cards.

She said, "Wow, it's BIG!"

Because they were flirting at the time. Rick did a Groucho Imitation with his
eyebrows and gave her a big Smile.

SHE BLUSHED.

All the men watching this ROARED with laughter. And all of them gave Rick
their cards and told him to CALL ME.

Rick said, "THAT'S IT. My Entire Sales Pitch."

I couldn't figure out what had just happened that was making Rick so RICH
and Successful by adding new clients like crazy.

SO... I asked a bunch more questions and figured it out.

BOTTOM LINE -

Rick made enough munny to Join that Country Club. Costs him 50K a year.
He did so well he joined 2 other Country Clubs too - total 150 GRAND a yr.

I did some Testing at local Networking Events.

Holy Cow. It works.

==========
ACTION SUMMARY -

RESULT?

#1 - I threw all my biz cards away

#2 - I use 3 by 5 cards now

#3 - IF I'm meeting men - I imitate what Rick says

#4 - If I'm networking with a woman - I do what Rick does

It's All Here for You to Apply.

But if you want to See This and Other WEIRD Business Card Strategies
Spelled out STEP BY STEP. With all the details...

Check this out...

http://archive.enchantednlp.com/products.php?id=39

Thanks,
Glenn Osborn

[Glenn]

Happy New Year,

Roger majored in Psychology in college.

Unlike most.

Roger USES what he learned.

Roger tells me he was at a Red Light. Looked up to see a bus full of pretty
girls giggling down at him.

So he followed the bus.

A security guard stops him at the gate to "AdventureLand" - some giant theme park.

Roger finds out all of the coeds on the bus are Employees. Since Roger is Not. He can't come in.

So he fills out a job application. Says, "I can sell anything."

And the Unpleasant Personnel Director says, "Ok, SmartAss. You'll be selling baseball caps on the midway. Everybody has failed at that booth for the past
3 years."

Roger discovers all his new girlfriends are walking around as BUNNY WABBITS.

Or Giant Mice or
Bears or
Dogs and
Cats,
Frogs
or Giant RATS. Wearing 3 and 4 foot wide Heads. Furry cloth bodies and huge floppy FEET.

But Roger starts Flirting despite the outfits.
Which the coeds LOVE because nobody else is treating them as women.

Roger Invites coeds back to his booth during their breaks. Feeds them
IcedTea, iceCream, Hot Dogs and Hamburgers by REACHING thru an EyeHole
in their Giant Mascot Masks.

THIS DRAWS BIG CROWDS!

So Roger starts selling Baseball caps. He quickly finds out WHY former hat
salespeople failed. The hats are so cheap the sizes can't be adjusted.

So Roger starts Experimenting. Tugging and pulling.

VOILA!

Roger invents the HAT STRETCHER.

He starts selling hats like crazy. Empties the tent. Empties the back storage
room. They bring in a small truckload. Gone.

Soon they are bringing in semi-trailer loads of hats.

Roger has developed a GAME he plays while flirting with all of his FURRY GIANT ANIMAL Costumed Girlfriends.

When sales get slow.

Roger Tips one of his Girlfriends over. Flat on the ground. Yells for "HELP!"
Laura The Mouse Needs Help to Stand up." Eight or ten men gather around
to lift and lever her rolly-polly body back vertical.

Takes off her Head.

And Proceeds - with much audience laughter - to Blackmail each girl to kiss
the buyer of a Hat - in order to get her GIANT FAT FURRY HEAD put BACK on.

Lots of pictures taken of each coed
going down a row of men and women
kissing them on the cheek - while Stuffed in all but the head of a GIANT
FROG Costume.

So.

Are you Curious about the HAT STRETCHER?

3 Hats are too small. Won't fit. So Roger goes in the back of the tent -
where he keeps his HAT STRETCHER.
Puts his foot in one end of the hat. Pulls and Breaks some of the elastic
around the hat band.

Thousands of hats sold - never a complaint.

Thanks,
Glenn Osborn

[Glenn]

Happy New Year,

I met a lady grossing 1.2 million a year with a Hobby MLM Business.

Barbara owns 3 Independent Pharmacies in Colorado.

She told me it all happened by accident.

After signing up to an MLM she began pitching the wgt loss, vitamins,
skin care products to professional salespeople while They were trying
to sell HER drugs and supplies for her 3 stores.

ONE Salesman said, "Ok, what about this. I'll sign up to your MLM if you
Switch your ABC product line purchases from XYZ company to ME."

This got Barbara thinking.

After some testing she changed what she says to Salesmen.

NOW she says, "You're already buying vitamins, cleaning products, Hair and
skin care and other products. Sign up to this MLM and You'll Benefit THREE
WAYS...

Way I - I'll buy your line of Beauty Supplies instead of Joe Smith's.

Way II - I'll sign up other salespeople who come in a pester me by the 100's
Under you - so you make 1000's a month for doing nothing.

Way III - I'll introduce you to other Pharmacy owners. I know dozens
because we meet at Trade Events and call and swap vendors. You can
be one of those I endorse.

Barbara says she never had to leave her office to make 100K a mo
this way.

Amazing what people discover by trying new selling ideas.

Glenn Osborn

[Glenn]

Happy New Year,

Dunno how many people have noticed that a pre-requisite for making
munny the Jim-Straw-way is the HABIT of Going-the-Extra-Mile.

You cannot set up Finder or joint venture deals without giving away Extra Information.

--------
--------
First - Here's a way of Reverse Thinking this so as to set up
Guaranteed Places to REFER clients OR Do JV Deals so you get paid.

Step I - Assume if you refer a client you won't get paid.

Step II - BAsed on that Assumption - you pre-Qualify BEFORE you Spend Your Valuable time and that of your prospect. Double Check BEFORE U Refer.

You call up and say, "I have Several Prospects I want to REFER to your
company. So could you Please Describe your P aid Referral System OR
Send me a copy."

THEN YOU WAIT.

If they hem and haw and stutter - MOVE ON.

Step III - If they do not ALREADY have a System for p aying you - they
ARE NOT GOING to Start one just for you. Hang up and call the next one.

TO SAY IT AGAIN - You Will NOT Get Paid Unless The Company you REFER
to already has a System in place.

SO. ASK before you damage your Relationship with the person you want to refer.

-----------------
-----------------
GO-The-Extra-Mile CASE STUDY -

Ned Got a Job as a Software Programmer
But Was Afraid He'd Get Fired.

I asked him a few questions.

Ned went off to Get the Answers.

Came back to report his company has a BIG Problem with client who DELAY PAYMENT.

I asked, "Would you get into trouble if you sent them a REMINDER Letter?"

Ned wrote some kind of software program
that kicks out the late paying customer list - and sends it to him.

By sending out 10 or 15 letters a week
Ned Reports he has cut LATE PAYMENTS down by 40%.

===========
ACTION PLAN -

"GREAT" I told Ned.

"Now you have job security."

A - "You can ASK your company to pay you EXTRA to boost on-time
payments.

B - "You can STOP Mailing Reminders - and have Zero Leverage IF you get fired.

C - You can Continue boosting On-Time-Payments by 40% so that IF
they lay you off - You can THREATEN to stop mailing your MAGIC LETTERS.

"Which will cost them Millions a year in lost interest alone.

----------
Shy fellow that Ned is - he chose option C.

Thanks,
Glenn Osborn