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Jim Straw Sales Shortcut-Only Sell to Repeat Buyers-COOKIE STORY
Happy New Year,
99% of the salespeople out there are Ignoring Jim Straw's Shortcut Sales
Step I - Find people Already Buying what you want to sell.
Step II - Offer them MORE of what they Already Buy - over and over
Step III - No Stress - No Strain - You Just Show & Tell What You've got.
Here's How My Mentor Karen Does it.
Karen told me this funny Cookie Story.
Karen was visiting her niece at the local high school. Went inside to meet
her after school during Marching Band Practice.
Karen is a fantastic saleswoman.
So when she overheard her niece and a couple friends MOANING about
not being able to sell their Band Cookies - before the deadline she said,
"You kids can just bring what you can't sell over to my house. Put the boxes
on the back porch. I'll sell them for you. No problem."
Karen made a Slight MISTAKE.
Every kid in the room OVER-HEARD her offer.
So when Karen came home the next day she couldn't see her back door! Her
Back Porch had a 10 foot WALL of cookie boxes piled up there.
Karen called a Girlfriend.
The Following Day - The 2 Girls loaded her pickup truck with cookies.
DROVE from Construction site to construction site JUST BEFORE LUNCH.
When 100's of hungry men mobbed the lunch wagons.
AND Karen and her girlfriend - sold everything in a few hours!
I should probably mention that Karen is an Expert FLIRT.
And Both women were dressed in Bikini's.
Karen said, "I sat on the laps of the men who bought 10 boxes of cookies.
Fed Them cookies. Whispered sweet nothings in their ear. Made the others
So Jealous - they lined up to buy cookies."
Bikini Flirting Aside.
IF Karen hadn't driven to the Exact Location of 100's of Half Starved
Men - all those cookie sales would not have happened!
Karen Swore me to Secrecy.
Because she never told her niece HOW she sold so many cookies so fast.
Or her sister. Or the Band Leader.
So I've changed all the names.
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