What's Your Name??...You Call Yourself a "Copywriter" Hotshot..

Hi Glenn,

Happy Holidays and THANKS for the templates AND detailed examples.

My friends car was sold before I could use this template, however I will archive it as a GREAT example of a classified ad.

And YES. I agree about using REASON WHY in your copy. I too have used it in auctions and other classified ads.

I also like to use the Reason Why + DEADLINES to create URGENCY in my ads, especially when I want to move an item VERY quickly. Your "moving to India" ad is a good example of this.

I recall I sold a laptop last year and got a response in under 2 hours. It happened so fast that I was formatting the darn thing to remove my info while I was enroute to the meet up location Easiest $850 ever.

I will have to test out this KICK ME - I'M DOWN format once I get an item to sell.

I appreciate you sharing this Glenn.

Duane

Originally Posted by Glenn

Thanks Duane,

I've actually sold cars that DO NOT RUN with this Ad Template Strategy.

Kick ME - I'm Down
My Car Won't Start...
Must Sell. Get a new car
or lose my Job.

WHY DOES IT WORK?

a - DON'T USE THIS IDEA Unless You can "Act" - Just a bit.

People show up to look at the car Convinced You are Desperate
and they can Take Advantage of you.

Then you play all the bidders against each other. Run up the final price ABOVE BOOK VALUE.

b - DON'T USE "Kick-Me" Psychology unless You Can Tell The TRUTH. SHOCKING. But most people think advertisers LIE!

Kick Me - I'm Down
I'm Moving to India in 2 days

(I helped a ezine reader sell a car on Craigs list in 2 days with the above Reason why)

c - DON'T TRY THIS At Home Unless You Have the Guts to RISK Embarrassment.

Kick Me - I'm Down
Just Married. Must Sell
His - Keeping Hers.

(A client sent me a news clipping about this. Why is a 2 inch Classified Ad
News? 300,000 People Showed Up at this yard sale! Where the poor SOB
was selling his furniture, his car.)

Obviously the woman is dominant in this relationship. Thousands of women
showed up.

(Courtney Cox did this to her husband David Arquette. I saw him Mourning the loss of all his furniture - to Jay Leno. Especially his favorite Ugly Orange chair she forced him to move into the garage.)

I use a VERSION of this KICK ME I'M DOWN Tactic - in the letter I send out
to Credential Myself for Consulting Jobs.
(Link is below - see if you can SPOT IT in the copy.)

So.

IF you Understand the REASON WHY Psychology - it's very profitable in ANY
PRINT AD
On-Line Email
Forum or Blog Post
Article
NLP Sales Letter.
Postcard
Snail mail offer

Happy Holidays,
Glenn Osborn

P.S. - WARNING - Daring People to KICK YOU takes some GUTS. And you may not get much sleep cuz the phone rings off the hook.

But if you do it right.

You can s ell almost ANYTHING - by beating all the other Advertisers
to the limited pool of buyers.

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