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Old March 25, 2013, 01:14 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,518
Default Phil... that's a great find!

Quote:
Originally Posted by Phil View Post
Bingo! ...

A few Times over...

The Wharton Business School Study on SomethingStore
by Sami Bayrakci...
http://www.somethingstore.com/blog/w...hingstore.html
Thanks Phil,

What a great find! That article is fantastic!

I thought it was interesting that they got ~50% of their products from wholesalers, and ~40% from liquidated stock. I would have thought that a bigger percentage of their gifts would be from liquidated stock, since that could probably give them a bigger profit margin (as liquidated stock can often be bought below the wholesale price)... However, by getting more of their gifts from wholesalers probably allows them to provide a wider range of "mystery" gifts...

I think the pleasure can be a little bit like that of a slot machine - except that you always get "something" when you push the button/pull the lever/buy the mystery gift. Every now and then, if you buy enough "mystery" gifts, you could hit the "jackpot" and get something really worth it! However, it's the thrill of the surprise which is half the fun...

Best wishes,

Dien
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