How-To Fail Miserably in Business on the Net

Hi Dennis.... Thanks for posting that article. It had some very good advice... :)

This one was my favorite....

> 7. Forget people, this is technobabble time

> Now pay attention here, this is the most
> important lesson. This is the Internet
> folks. Let's see how it works ...

> There's all these computers connected to all these
> computers all around the world and all you
> have to do is send all of these computers
> lots of identical messages back and forth -
> this is called Internet Marketing - and lots
> of money will magically arrive into your
> bank account.

> There are no humans involved. You don't have
> to talk to them, inform them, woo them, care
> about finding solutions to their problems,
> know who they are and what they want ...The
> rules of human nature, as well as those of
> business, are totally different in
> cyber-paradise than they are in the real
> world. The Internet is not the real world.

That was about how to FAIL, so the lesson was the opposite....

It's what Gordon was writing about in an earlier post a few months ago, about HIGH TECH/HIGH TOUCH....

We're not going to lose the need for human contact! People who forget that will probably be less successful as a result!

Although we've got boxes of technology sitting in front of us, we all like to know that there is a real human being sitting there on the other side of that connection....

I think that's one thing I like about our little forum here. It is a REAL place with real people, and I cherish that.... :)

- Dien