Sales, branding, and a lesson from history

Hi Becky and Dien!

Fascinating topic indeed! And I agree with Becky, simply SEEING the Flag of the Third Reich makes my stomach turn. When Katherine played Gretl in "The Sound of Music" the first time the Flag unfurled behind them during the concert scene I gasped...I am sure the director loved hearing my response....because as you said, Becky, marketers are about creating response.

> Well, many do this... I remember reading in
> a few places that according to studies they
> have done, that often ads which tend to
> "scare" people motivate more
> people to act (and order the product) than
> purely positive advertisements....

***Dien, I am reading a book right now that uses techniques of NLP to determine what will motivate a person to taking action. It is entitled "Words that Change Minds: Mastering the Language of Influence" by Shelle Rose Charvet. She writes that some people have a TOWARD pattern, which means they go TOWARDS achieving goals while others have a predominantly AWAY FROM pattern, who are motivated by by something which should be avoided. (For example, the sales person that says "I need to get sales or else I will not be able to pay my bills."

Charvet states that 40% of North Americans are Mainly Towards, 40% are mainly Away From and 20% are balanced between the two. I found this to be fascinating! Gives me another place to play with my creativity! (I bet you all have ME pegged! 110% Toward!)

> I think some of the most charismatic people
> around today are either in politics or in
> Hollywood....

> Within Hollywood, I find people like Julia
> Roberts, Denzel Washington, and Russell
> Crowe seem to exude charisma!

***BLECH! And charisma can be a turn off....I have chosen to NOT see anything made by Russell Crowe simply because of his off screen activities! On the other hand, I see almost everything Denzel appears in....and most of what Julia Roberts appears in as well. (Like her name!)

With Purpose and Passion,

JULIE JORDAN SCOTT


Dare to Discover Your Passion, Decide to Live Your Destiny!