A Client Is #2 In Car Sales Competing w/20 Men

[Dien Rice]

Originally Posted by Glenn

I saw that same book but didn't get around to reading it.

Any other specific FOR-PROFIT ideas you remember?

Hi Glenn,

Thanks once more for sharing some of your wisdom and experiences!

I'm still reading through "Contagious: Why Things Catch On" by Jonah Berger (it is probably a bad habit, but I tend to read multiple books simultaneously, and alternate between them)...

He also has interesting info on what he calls "triggers"...

The basic idea is it is good to link your product to common "triggers" in your environment, which will make people think of your product when they come across that "trigger" (and therefore think about it more often)...

One example he gives is that of the chocolate bar, Kit Kat, and an ad campaign they ran a few years ago. The slogan was that a Kit Kat was "a break's best friend" - and in the ads, the Kit Kats were always associated with coffee.

Many, many people drink coffee. The idea was that, when someone has a coffee, they wanted the coffee to "trigger" the thought of having a Kit Kat!

http://www.hersheys.com/kitkat/exper...nd-coffee.aspx

And it apparently worked! After 12 months, sales of Kit Kat were up by around 30%...

(Of course, this is kind of similar to using "anchors" in NLP... but instead of the NLP practitioner providing the "stimulation" - you want that to come from something common in their environment... in this case, coffee.)

Best wishes,

Dien