Why "Who Wants To Be A Millionaire" is so popular. New Model of Successful Business.

It appeals to everyone because you don’t necessarily have to know to answer every question. If you wing you way to a level where you’re stuck you can use one or all of your lifelines to get it right.

Also, it’s more involving for the folks at home. The question is given and the answer is available on screen for everyone to talk about, while the person in the hot sit thinks about it.

So you’re got the elements of already having the answer in front of you, all you have to do is pick one. Even guessing can get you through and you’ve got three options to help you weed out the answer if need be.

I can imagine that the people who thought it up may have said….." We need a show like Sale of the century, but is easier and more couch potato involving"

It really is quite an ingenious idea. By making it easier for the contestant and more involving for the home viewer, to me it s a more enjoyable format than quick fire questions.

What’s also interesting is other shows like Greed, that have tried to copy it on a similar level have failed and The Weakest Link, which is an exercise in making people feel bad and encouraging people to turn on each other. Sure it’s just a game, but I don’t like it, but it is a ratings winner.

Just goes to show that people enjoy watching others back stab and generally plot against each other, just like on Survivor.

Millionaire doesn’t have that element at all, just time and lots of help. Anyone can play it and you don’t need to be quick on the buzzer, but it must have been too successful, because in Australia, they brought in more sub $1000 questions to slow the game down.

I just realised why for me at least it’s the most enjoyable of all the game shows…..it’s comfortable.

It’s non confronting, relatively easy and one can take all the time necessary to be involved.

And you can relate that information to business, where you offer an environment for your customers that’s all of the above.

I was in a take away food shop yesterday and if you wanted to dine in, they charged you! And even had a big sign at the counter saying, " Do not eat take away food at our tables. If they had any common business sense, they’d realise that the longer you keep your prospect/customer at your business, the more chance you have to sell to them.

It’s the same online. Offer a place that feels comfortable, is non confronting and encourages the visitor to stay and become involved and you’ll have more chance of success than doing the opposite.

In fact how many times have you been in a store (and even websites) where practically everything about it makes you want to leave. Bad layout, uncaring staff and crowds are just a few things that come to mind that many stores suffer from.

I suppose common (business) sense isn’t that common.

Just an opinion.

Max