An unusual local magazine...

[Dien Rice]

Hi,

I just read an article about a local magazine, which is interesting, because it has an unusual distribution...

Like many other magazines, it is distributed free. It makes its money from advertising.

However, what's unusual (at least to me), is that at least half of the issues they print are distributed free through schools.

The publication is Southwest Washington Family.

Their magazine is targeted at parents (Moms), along with their kids... That means that local businesses who want to reach families in particular (those with school age children), have a vehicle to do so.

I wonder if this model could be implemented elsewhere? Of course, you would need the cooperation of the schools, too.

The magazine has light-hearted family- and kid-friendly information. For example, the latest issue has an article on how to grow potatoes in a garbage can, a short article on what to prepare and bring when you go camping (during the summer holiday), and a fun info-graphic with cow facts!

Among the advertisements are promotions for two dental clinics, for an orthodontist, a local church social event, a local annual "blueberry festival," a local bank, a local hospital, a local veterinary hospital, and others...

Apparently, the magazine has been profitable for a while...

Just thought I'd "throw this out there"... It's a good idea. But it would take preparation and organization to make something like this happen (particularly as you need the cooperation of the schools)...

They also have several distribution locations as well (various libraries and local businesses), where people can pick up a free copy.

Here's the article I read...

http://inlandpress.org/articles/2013...4240619674.txt

You can find more about Southwest Washington Family magazine from their website (including the most recent issue, and past issues)...

http://swwfamily.com

Best wishes,

Dien