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Old July 17, 2013, 03:40 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
Join Date: Aug 2006
Posts: 2,557
Default Re: An unusual local magazine...

Originally Posted by Phil View Post
Hi Dien,

I was reading all about that publication too amongst other Great ideas!

So many Excellent business models to Seriously consider these Days for those who can Find the Time and/or consider Outsourcing etc., etc...
Thanks Phil!

Definitely some interesting (and in some cases, unusual) stuff there...

I think print magazines will survive, though they'll do better in some niches than others...

I think the way to think of things now is to think of building a community... A magazine can be one component of that community. However, of course, other elements could be too...

Some magazines have disappeared... then come back. One of those is "Brain, Child" magazine - "The Magazine for Thinking Mothers"...

Here's the story of how one of its readers bought it, when she heard it would be closing...

This shows how there are opportunities out there to purchase business assets with "stored value." I don't know much about its readers, but "Brain, Child" magazine had "stored value" in the sense that it had current and past subscriber lists, and also an existing very positive reputation. As well as making it available in print again, Marcelle Soviero (who bought it, and also became its editor-in-chief) also made it available for electronic subscription, too (and further increased its value that way)...

Part of the key, I think, was she had the "skills to pay the bills." She had past experience as an editor, a writer, and also in magazine PR. With the right skills (especially marketing skills), you can buy existing business assets cheaply, and make them profitable...

Best wishes,

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