Why "Who Wants To Be A Millionaire" is so popular. New Model of Successful Business.

Dien, Max (alphabetically)

Here are some factors (not scaled yet):

5-49 Game (statistically)
(Is YOUR product good for the kids from 5 to 49?)

Family Game.
(Does YOUR product bring families together?)

Smart Kid- Smart Dad Game.
(BTW, the "Rich Dad Poor Dad" bestseller has evolved into a GAME for kids and adults)

School Game
(combines education and entertainment; no mom can tell you that you are just "watching TV")

Trivia + "multiple choice" aspects
(Trivia - building on established success; "multiple choice" - building on common school practices)

Reality Game.
(mimics our way "to the top" in real life)

Help Factor
"When you go to the top you get a lot of help along the way".

The way the life-lines are structured.
As in real life you get your help from:
1. Interested People (audience)
2. Experts-friends ("call a friend" life-line)

Scalable (can be easily duplicated OUT of TV context on the friend-family level - Michael Ross will love this "viral factor")

Essentially a FRANCHISE.
(world-wide and now with the Disney contract - corporate-wide)
(compare "franchise" model with "affiliate" model. Which do you prefer?)

Promotes educational values.

Former "trivia junkie" can become a "celebrity".

As in every rigorous success analysis you CAN'T tell from the start which aspect will become relevant to YOUR business.
Just enumerate them.

"For you don't know the time and the day and the key factor"
---The Bible of Success

Simon