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Old July 20, 2013, 06:54 PM
Glenn Glenn is offline
Senior Member
Join Date: Oct 2006
Posts: 883
Default Remember the 1 Legged Golfer Ad?

Thanks Guys,

I'm still testing headlines and subheads.

But you Get The Point.

IF a 1 legged golfer can hit it a mile - (You think - mebbe this will help me too)

Same strategy I'm testing here.

IF a guy in a wheelchair can make munny with these ideas - (Maybe I can too)

My Discovery is you should only borrow
from the #1 HomeRun Ads and S ales letters
of all time.

FIGURE out why they worked.

Then test (To make sure you got it right) - without spending munny.

When a test pulls great. THEN you create the product and sell it.

I have clients - right now - who ignore that advice - to test a bunch of times
FIRST - then build it.

Pow! - the --free-multiple-testing-- idea goes right over their heads.

They pour munny and time into an idea they LUV. Which 99 times out of 100
is a DUD. (That is just Reality.)

Then hire me to sell it. (Sometimes I can sell it but most often I have to find
some aspect or idea or element - they hadn't thunk of - that is ALREADY
selling well somewhere else.

Then we Promote that.
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