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That's a great example! (I'm a fan of Richard Branson...) His autobiography is fascinating reading, and quite inspiring, too. Not everything he's done has been a success - but it proves, you don't have to succeed at everything, in order to be a success overall. Even the "greats" fail every now and then - it's all part of the journey...! He's also a master of the publicity stunt... (note that some can be a little controversial!) 10 Greatest Virgin PR Stunts of All Time http://www.businesspundit.com/10-gre...s-of-all-time/ I've written media releases, but never done a publicity stunt (yet)... That's still on the list... Best wishes, Dien Last edited by Dien Rice : July 25, 2013 at 05:22 PM. |
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