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CHAPTER #4 - 15 Lb Weight Loss Testimonial
CHAPTER #4 - 15 Pound Weight Loss Testimonial
Writing a simple, organized Testimonial is easy IF you do a little planning. "Be Specific" - is good advice. But what does that mean? Write out your testimonial then apply these questions. And go back and fill in the details you missed. Did you cite the time? Fall, summer? Did you mention a location, city, state, country? What about the elapsed time? Did you explain what you did to gain weight? Did you say how you lost the weight? Were specific foods or people involved? How long did it take you to lose 15 lbs? (This example doesn't say) --------------------------- --------------------------- ORIGINAL Testimonial Follows - At the time of my before picture I was working in a resturant and eating anything I wanted. Cream sauce here, dessert there. I was indulging in fatty foods too often and not eating enough fruits and veggies. I moved to a new town and met someone who introduced me to New Earth's Super Blue Green Algae products. I was going to Graduate School and money was tight. Keith worked with me to fit the foundational products into my budget. I began taking Enzymes, Probiotics, Alpha Sun and Omega Sun. I also obtained a job in the school system and began playing the kids during gym for 20-30 minutes a day. Within a short amount of time I lost over 15 pounds. The pounds seemed to just melt away. I noticed that when I'm consistant with my algae products, I crave healthier foods. My skin and hair look and feel better and I have the energy the stay fit. I now use the full line of products and know that I will never return to an unhealthy way of life. Heather Findlay Paradise, CA ==================== ==================== Ok. Let's try a shorter version of the above Testimonial. ----------------------------------- I Suddenly Crave Healthier Foods & Lost 15 Pounds I used to work in a Restaurant. Cream sauce here, dessert there. I was indulging in fatty foods too often and not eating enough fruits and veggies. I met someone and began taking Enzymes, Probiotics, Alpha Sun and Omega Sun. I also obtained a job in the school system and began playing the kids during gym for 20-30 minutes a day. Within a short amount of time I lost over 15 pounds. The pounds seemed to just melt away. I noticed that when I'm consistant with my algae products, I crave healthier foods. My skin and hair look and feel better and I have the energy the stay fit. Heather Findlay Paradise, CA ------------------------ ACTION SUMMARY - A Problem. People read stories. Our brains are wired for stories. But the above Testimonial is not a story. No beginning, middle or end. Nothing to get curious about either. Can we fix it? Nope. We don't have enough data. However... Just Suppose you mix short and long testimonials together? And pop a Case Study in there too. And drop a Fun Story into the mix. Include a Table of Contents at the top so people Know there are stories Up ahead... HUH. We might be describing THIS BOOK. This is exactly what Amazon.com does to get folks to read more stories on their Kindle. They give away the Table of Contents, a short story summary And a Chapter or two of the book. Just enough to hook the reader. I should know. I've been a victim of this tactic often enough. Some writers write a good cliffhanger for the first Chapter or two but tail off afterwards. But the Story Got you to buy the book! ---------------------- CHAPTER #5 - Why Our Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House |
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