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Old August 14, 2013, 06:18 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 860
Default CHAPTER #4 - 15 Lb Weight Loss Testimonial

CHAPTER #4 - 15 Pound Weight Loss Testimonial

Writing a simple, organized Testimonial is easy
IF you do a little planning.

"Be Specific" - is good advice.

But what does that mean?

Write out your testimonial then apply these questions. And go back
and fill in the details you missed.

Did you cite the time? Fall, summer?

Did you mention a location, city, state, country?

What about the elapsed time?

Did you explain what you did to gain weight?

Did you say how you lost the weight?

Were specific foods or people involved?

How long did it take you to lose 15 lbs? (This example doesn't say)

---------------------------
---------------------------
ORIGINAL Testimonial Follows -

At the time of my before picture I was working in a resturant and eating
anything I wanted. Cream sauce here, dessert there. I was indulging in fatty
foods too often and not eating enough fruits and veggies.

I moved to a new town and met someone who introduced me to New Earth's
Super Blue Green Algae products. I was going to Graduate School and
money was tight. Keith worked with me to fit the foundational products into
my budget.

I began taking Enzymes, Probiotics, Alpha Sun and Omega Sun. I also
obtained a job in the school system and began playing the kids during gym
for 20-30 minutes a day.

Within a short amount of time I lost over 15 pounds. The pounds seemed to
just melt away. I noticed that when I'm consistant with my algae products, I
crave healthier foods. My skin and hair look and feel better and I have the
energy the stay fit.

I now use the full line of products and know that I will never return to an
unhealthy way of life.

Heather Findlay
Paradise, CA

====================
====================

Ok.

Let's try a shorter version of the above Testimonial.

-----------------------------------
I Suddenly Crave Healthier Foods
& Lost 15 Pounds

I used to work in a Restaurant. Cream sauce here, dessert there. I was
indulging in fatty foods too often and not eating enough fruits and veggies.

I met someone and began taking Enzymes, Probiotics, Alpha Sun and Omega
Sun. I also obtained a job in the school system and began playing the kids
during gym for 20-30 minutes a day.

Within a short amount of time I lost over 15 pounds. The pounds seemed to
just melt away. I noticed that when I'm consistant with my algae products, I
crave healthier foods. My skin and hair look and feel better and I have the
energy the stay fit.

Heather Findlay
Paradise, CA
------------------------
ACTION SUMMARY -

A Problem.

People read stories. Our brains are wired for stories.

But the above Testimonial is not a story.

No beginning, middle or end.

Nothing to get curious about either.

Can we fix it?

Nope.

We don't have enough data.

However...

Just Suppose you mix short and long testimonials together?

And pop a Case Study in there too.

And drop a Fun Story into the mix.

Include a Table of Contents at the top so people Know there are stories
Up ahead...

HUH.

We might be describing THIS BOOK.

This is exactly what Amazon.com does to get folks to read more stories
on their Kindle. They give away the Table of Contents, a short story
summary And a Chapter or two of the book.

Just enough to hook the reader.

I should know.

I've been a victim of this tactic often enough. Some writers write a good
cliffhanger for the first Chapter or two but tail off afterwards. But the Story
Got you to buy the book!

----------------------
CHAPTER #5 - Why Our Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House
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