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Dien - Ho-Hum-Yawn - Now We Edit & Rewrite
OK-dokey,
I added This INTRODUCTION on top. Here is your Opportunity to BORROW ideas you can use in your own writing. Or If you do it differently - Teach me some new tricks. I - You can write and control everything on a page with some very simple Html code. I learned it from Ebay. <b>bold</b> <i>italics</i> <center> <center> <li> </li> list <>underline</u> II - The code at the top and bttm of this intro I got from SowPub. It keeps the copy nice and narrow and easy to read. Glenn ================ ================ <p><table align="center" width="650" cellspacing="0" cellpadding="0" border="0"> <tr> <td valign="top"><font face="arial" size="2" color="#000000"> <p><b><center>How to Write Case Studies and Testimonial Stories that SLAP Your Readers Awake</center></b> <p><b>TABLE OF CONTENTS</b> <p>INTRODUCTION - <p>CH #1 - STOP Boring Readers-Use Specific Benefits <p>CH #2 - How We Got Randy's 250 Pound War Dog "Sister" to Lose Weight So She Didn't Suffer So Much in The 120 Degree Texas Heat <p>CH #3 - How to Chop Up a Long WAR DOG Weight Loss Story into a Short Weight Loss Testimonial. <p>CH #4 - 15 Pound Weight Loss Testimonial <p>CH #5 - Why Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House <p>CH #6 - A Good Looking Testimonial That SUCKS Because it Chases People Away. (This is a Very Common But Deadly Mistake.) <p>CH #7 - <p>CH #8 - <p>CH #9 - <p>CH #10 - <p>==================== <p>==================== <p><b>INTRODUCTION</b> <p>Hello. <p>Because I chose to borrow (With Permission) Testimonials and Case Studies from a mentors website to use as examples for this “HOW-TO-WRITE-Memorable-Case-Studies” book... <p> A website that supports 12 million dollars a year in Wild Minerals grown by Mother Nature. I’ve been given an education is writing within the law. <p>#1 - No Company names <p>#2 - We’ve Changed the names of all of the Testimonial Authors <p>#3 - We had to remove all Specific Vitamin or mineral product names. <p>RELAX. <p>We’ve been doing this for 20 years in my own Ezine and In The Sales Letters for 77 NLP Info products - so far. <p>WHY? <p>FIRST - People are much more generous with embarrassing details in their Endorsements or Case Studies when you Change their names to Rosie. Or Buster. Or Zammer. <p>SECOND - The Specific Details and Benefits are ALL there. And Only Those Who Want to know More NEED to Hear THE REST OF THE DETAILS and Story. <p>THIRD - Product names and Corporate Company names Get in the way of telling the Story, anyway. So You Aren’t missing anything. <p>Just the Reverse, actually. <p>This will be good practice for your own Copywriting efforts for Yourself and for clients. <p>Remember. <p>If you want your Endorsements and Case Studies to Be Different than the others Include Specific points and benefits. <p>Wanna’ see BAD Testimonials? <p>Visit Amazon.com and read the Reader Comments listed under any book. Especially NON-FICTION. I dare you to find many that are worth a darn. <p>If a book gave you an idea that made you munny, helped you manage people or saved you time SAY SO. <p>But other-wise - shut up. <p>OK. <p>OK. <p>So I’m Ticked off. Turns out the #1 reason folks get on the internet is to TALK. And most don’t have anything much to say. In my humble opinion. <p> </font></td> </tr> </table> Last edited by Glenn : August 20, 2013 at 08:06 PM. Reason: oooops |
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