I'm Writing A Book for a Lady w/13,000 Customers & Can Use HELP

[Glenn]

OK-dokey,

I added This INTRODUCTION on top.

Here is your Opportunity to BORROW ideas you can use in your own writing.
Or If you do it differently - Teach me some new tricks.

I - You can write and control everything on a page with some very simple
Html code. I learned it from Ebay.

<b>bold</b>
<i>italics</i>
<center> <center>
<li> </li> list
<>underline</u>

II - The code at the top and bttm of this intro I got from SowPub.
It keeps the copy nice and narrow and easy to read.

Glenn
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<p><table align="center" width="650" cellspacing="0" cellpadding="0" border="0">
<tr>
<td valign="top"><font face="arial" size="2" color="#000000">

<p><b><center>How to Write Case Studies and Testimonial Stories that SLAP
Your Readers Awake</center></b>

<p><b>TABLE OF CONTENTS</b>

<p>INTRODUCTION -

<p>CH #1 - STOP Boring Readers-Use Specific Benefits

<p>CH #2 - How We Got Randy's 250 Pound War Dog "Sister" to Lose Weight So She Didn't Suffer So Much in The 120 Degree Texas Heat


<p>CH #3 - How to Chop Up a Long WAR DOG Weight Loss Story into a Short Weight Loss Testimonial.

<p>CH #4 - 15 Pound Weight Loss Testimonial

<p>CH #5 - Why Our 34 Lb Cat *Flip* Suddenly Started Chasing Chipmunks Up The Brick Walls of The House


<p>CH #6 - A Good Looking Testimonial That SUCKS Because it Chases People Away. (This is a Very Common But Deadly Mistake.)

<p>CH #7 -

<p>CH #8 -

<p>CH #9 -

<p>CH #10 -

<p>====================
<p>====================

<p><b>INTRODUCTION</b>

<p>Hello.

<p>Because I chose to borrow (With Permission) Testimonials and Case Studies from a mentors website to use as examples for this “HOW-TO-WRITE-Memorable-Case-Studies” book...

<p> A website that supports 12 million dollars a year in Wild Minerals grown by Mother Nature. I’ve been given an education is writing within the law.

<p>#1 - No Company names

<p>#2 - We’ve Changed the names of all of the Testimonial Authors

<p>#3 - We had to remove all Specific Vitamin or mineral product names.

<p>RELAX.

<p>We’ve been doing this for 20 years in my own Ezine and In The Sales Letters for 77 NLP Info products - so far.

<p>WHY?

<p>FIRST - People are much more generous with embarrassing details in their Endorsements or Case Studies when you Change their names to Rosie. Or Buster. Or Zammer.

<p>SECOND - The Specific Details and Benefits are ALL there. And Only Those Who Want to know More NEED to Hear THE REST OF THE DETAILS and Story.

<p>THIRD - Product names and Corporate Company names Get in the way of telling the Story, anyway. So You Aren’t missing anything.

<p>Just the Reverse, actually.

<p>This will be good practice for your own Copywriting efforts for Yourself and for clients.

<p>Remember.

<p>If you want your Endorsements and Case Studies to Be Different than the others Include Specific points and benefits.

<p>Wanna’ see BAD Testimonials?

<p>Visit Amazon.com and read the Reader Comments listed under any book. Especially NON-FICTION. I dare you to find many that are worth a darn.

<p>If a book gave you an idea that made you munny, helped you manage people or saved you time SAY SO.

<p>But other-wise - shut up.

<p>OK.

<p>OK.

<p>So I’m Ticked off. Turns out the #1 reason folks get on the internet is to TALK. And most don’t have anything much to say. In my humble opinion.

<p> </font></td>
</tr>
</table>

[Glenn]

Thanks Dien,

Great article on how to get a mentor to take time to HELP You for F-r-e-e.

Offer to Tell them something New They Don't Know.

I do something Similar to set up interviews with Affluent men and women
in many different industries.

BACKGROUND.

This musician met a friend of mine at an 18,000.00 event. Instead of calling
Him up anonymously.

I FLATTERED him and visited his website. Mentioned a specific item on it.

Established common musical ground.

BRIBED him with several proven music/entertainment based munny making
ideas.

Then CHALLENGED HIM.

This Method Saves Time.

Prospects EITHER Call you, Email you RIGHT AWAY.
Or
RUN SCREAMING into the night and get eaten by bears.

====================
Thanks (British-Rocker),

I really liked your 4 bars of music - "This is it"

Probably great for a signature custom job.

But where is the Rest of the tune?

I made many thousands of dol lars singing and then played the trumpet professionally.

But decided I had to write and promote my own music
to be successful.

Got into Marketing instead.

I Interview Self made mil lionaire Entrepreneurs around the world for a living now.

SHARE what really works for them.

NOT what they say to do.

Glenn

P.S. - I notice on your site you s ell a CD of your music. AND have an up-coming gig.

HERE is a Referral System to build your list.

Several other performers have used
this successfully to double their s ales.

EACH time you s ell 1 CD - Ship THREE copies out.

Why?

Because people who LUV your Brit/Rock music know OTHERS who like the same thing.

And they'll come back to your site and b uy more.

P.P.S. - I'm working with a Young Magician Who made 100K in 30 days with
my help - while still in college.

He is now doing Anti Bully MAGIC, Anti-Drug Shows
at public schools.

10% of back-of-room s ales go to the School.

THAT is the key - principals have ZERO munny from county, state, federal -
so they will HIRE you and even mail your flyers home to parents IF you p ay
them a %age of the back end s ales.

3rd Munny Strategy...

You need more STUFF to s ell at your website.

I know a guy with 100,000 wanna be song writers who tune in weekly
to hear who advances to WIN a Gig at a Miami Club to perform.

DO YOU plan to Record and S ell your Aug 22nd Gig?

YOU SHOULD.

Folks who b uy a studio album will b uy a "LIVE" version

===============
I have an Archive
where I give away
500 mil lion of
proven tested S ales and marketing ideas like the above.

AND

Require people to PASS a Test at www.NLPBrainBuzz.com

Before they are QUALIFIED to go to the ARCHIVE and B UY any of my 77 info products from me.

Margaret just passed.

Only 1 in 20 QUALIFY.

THIS IS ANOTHER Strategy you can do on-stage or on website. OFFER a
RAFFLE or F-r-e-e Drawing.

[Glenn]

Howdy,

It pays BIG to FAIL.

I sell 3 to 10 TIMES more books if I Headline Test.
(IF I wing it - sales Tank.)

As long as you don't spent time and munny on each FAILURE.

"Failure" and "Test" mean the same thing.

And this may be why most folks FAIL at selling their books and info products.
They Skip the Testing Step.

I ALWAYS Flunk Badly at choosing the winning title.

So I BRIBE my customers to share their Opinions of a list
of the best Headlines I've written.

Then Switch to the winner.

Here is a Recent Headline Test for My Newest Book:

TEST YOURSELF.

Post your Opinion BELOW - as to Your Best Guess on the winner.

In a couple days - IF anyone shares their Headline Choice Here...

I'll post the winning Book title.

The one that got 5 TIMES more votes than all the rest.

If nobody cares and shares.

The Winner will Remain a Mystery.

YUP.

I'm cheerfully Blackmailing you.

*********************************************
*********************************************

DIRECTIONS -

Pick Your #1 Top Favorite Headline and Email it Back to me at [email protected] - in order to Get The 2 Bil-lionaire Brothers Report.

===========
===========
Our Headline List:

___A - How to Write Case Studies and Testimonial Stories that SLAP
Your Readers Awake

___B - If Laughter is a Nifty S-ales Trance State--How Do We Use it in Print?

___C - The Story of a Bad Little Boy Feeding Super Spinach to Dogs, Cats & People for P-a-y-It-Forward FUN

___D - How to Double The Persuasive Power of Your Testimonials and Case Study Story Telling

___E - How to Write For Munny By Dropping NLP Case Studies into the Mix

___F - How to Build a Power-Packed Testimonial or Case Study with This 53 Page Book

___G - 5 Secrets of How to Write Case Studies, Testimonials and Success Stories That Compel Readers to P-a-y You

Thank You For Sending me You #1 Headline PICK,
Glenn Osborn

[MMacGillivray]

Morning Glenn

I'll Guess

G

Margaret

[Dien Rice]

Hi Glenn,

Okay... I succumb to your blackmail!

Like Margaret, I think G is pretty good - but to be different, I'll pick D.

Best wishes!

Dien

Hi Glenn,

___D - How to Double The Persuasive Power of Your Testimonials and Case Study Story Telling...

Perhaps somewhat Different but Works like Magic! ...

I can tell you this works Incredibly well, extremely {Spinnable} into all kind of other Useable ideas...

Craigslist etc., rental of condos, real estate etc., etc...

So Many absolutely Boring ads continually out there...

Add a Cool... Detailed story with a Great Creative overview with Uniqueness and more...

A competitive rental market Turns into $12,000.00 ++ Leasing contracts and Many other Management, Service and Consulting related opportunities...

All the best,
Phil

Hi Phil,
LindaC here.

Some great ideas in your post.

Now, how can I put them to use
so I can benefit from them? That
is the question I will ponder on
during lunch today.

Ah! Food 4 thought.

My Best 2 U,
LindaC

Hi Linda,

Quick food for thought...

Have a Great [Free] lunch the next time you {Start} telling Stories...

I'm sure it will [Help] pay for Itself in the short-term and long-term...

That is the question worth pondering, during lunch time, Next time! ...

The Web is fully loaded with Storytelling Marketing +++, A story in itself!

A worthwhile Quick one...

Storytelling: Why Stories Attract More Customers...
http://www.socialmediaexaminer.com/s...ore-customers/

All the best,
Phil

Hi Glenn,
LindaC here.

So, how's the book going?

Can you give us an update?

My Best 2 U,
LindaC