Re: Skip's Auto Accident Kits

Originally Posted by ron lafuddy

Robert,

Thanks for the follow up questions.

Yep, Skip will be missed around here.
A very generous guy.

He was also right about the customized label. It really
catches their eye. Generic kits don't have that same value.

I started with the cameras and got a super deal on them at
the time from a local source, .99 each. Then realized that
they weren't necessary. The information about what to do
and the forms, along with the customization were the ticket.

The ads make the kits very profitable.

And the project is repeatable with the same participants
although I didn't do that.

Now ya got me thinking about it. Like I needed another project.

Darn Ya, Robert!

Ron

I am intrigued, especially with the ad part. Could you elaborate on that and how you went about it/thinking on how to go about it?

Would that be sharing the plastic bag label with 2 or more advertisers? My thinking is instead of sharing the outside label, stick a booklet in it with ads to 6-12 companies and make the ads in the form of coupons. Am I on the right track?

If so, how many ads would you do and how would you price them?

Eva