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SOWPub Business Forum Seeds of Wisdom Forum |
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#11
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![]() Hi Eva:
Looks like no one uses their glove compartment anymore. I did my own Google search for accident kits and found a bunch of accident cell phone apps who are sponsored by accident lawyers. Here's an example: https://www.youtube.com/watch?v=YWoW...layer_embedded Maybe you can brand your own (localized) car accident app, and get auto body shops, lawyers, and insurance companies as paid sponsors. All the best, JohnnyB |
#12
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Yes, I am sure it is, still believe in printed material though as I am sure many others do as well. Will take a look though out of curiosity, Eva |
#13
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![]() Eva,
I focused on the "gift" angle with the biz owners. The holidays were coming up and so there was interest. I started the same way Skip did, selling it directly to the business owner. I received all kinds of input from them and made changes as I went. Talking to the business owners gave me my breakthrough. They were in different but related businesses. They knew each other and had their favorites (very important). And, they shared the same target market. Bang! The light went on. I had my "Don Alm Moment". I could make more money, 2 to 3 times as much by giving the kits away, rather than selling them directly. From there it was just a case of lining up the advertisers which the host business was happy to help with. Initially I put a label for the advertisers on the other side. Then I changed that to one label, with the host business and the ads around the outside. Ads and host business info went on the forms inside as well. I don't know much about chargers or apps., but I'm sure the concept could use some updating. Ron |
#14
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This is how I would try it: *Clear ziplock bag labeled with a 4x5 label, designed for the biz owner with picture/phone on it *A 5.5x8.5 8 page brochure included, 6 1/2 page color ads with coupons, 4 1/4 page ads on back side *Include 3 articles on what to do in case of accident in brochure *The SR 1 form from DMV included outside of brochure (California) *Mini notepad *Ink pen *Cordless USB Universal car charger Sell 100 units for $5 each unit Sell the ads for 2.500 units at $225/$125 for the smaller ones, total of 10 advertisers, approx $2,000 for all 10 ads combined. Now, you are suggesting to GIVE the kits away? AND make 2-3 times more profit? Can you explain? I am very familiar with Don Alm btw, Thanks in advance, Eva |
#15
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Eva, Sorry about the confusion. It's important to keep a program simple when you are starting out. I learned as I went. You will too if you decide to give this one a go. Keep your costs as low as possible. Not suggesting here that you should give yours away. That's just what I did and I have to tinker with things and test to keep it interesting. It just sort of evolved in that direction, based on my experience. Shouldn't have brought it up, as it's something for the advanced course. Don't want to confuse anyone wanting to start this program because I think it has potential - especially today. Ron |
#16
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![]() Quote:
Advanced? I can handle advanced, lol. I am more interested in your opinion on my ad fees and if I should include more ads/coupons. AS far as giving it away, you did but for a reason, a reason I need to know or I go with it my way anyway and learn as I go. All that is outlined above is less than $3 and I am asking for $5. Profits from ads are additional, Eva |
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