Diane Von Furstenberg Uses The MAGIC Of THREE Self Referral System

[Glenn]

Thanks Dien,

1001 Martini Game -
Restaurant Referral System

Jerry called me up and said, "I'm Bored."

I laughed.

Said, "What do you want ME to do? Send you dancing girls?"

Jerry pauses and considers it.

Jerry says, "You know I sold my Tanning Salon/Movie Rental Store for a couple
Million dollars, right?

ME - "Yup - I was there for that."

Jerry - "And you know I married this really rich girl and moved into a Big, Fancy
House in Chicago?"

ME - "No, I didn't know that."

Jerry - "Well, the wife's idea of fun is going to the Opera, Dressing up
and going to parties and Going to Expensive Restaurants where she meets
OTHER rich folks and more of her friends."

ME - "Yeah, I see what you mean. Boring."

Jerry - Well, we live in this Gated Community and a mile away is this
little bar and grill. I Bought it. The Wife is not pleased. Now all I have
to do is Figure out a way to Persuade all her Rich friends to come to my
Bar."

ME - "Well, we know the idle rich love to Drink. But it has to be Exotic
and Expensive and have a weird name."

Jerry says, "I hate alcohol. But you are right. Everywhere we go Jill's
affluent friends are drinking like fish. Let me think about that."

And he hangs up.

SIX MONTHS Later Jerry calls me back.

"With the munny I'm making from Martini Sales I've just ripped the guts
out of my little Bar and Grill. Redecorated.

Now it's a Hi-End Club.

ME - "Wow - You must be selling Martini's by the railroad car.

Jerry - "It's sad really. All these guys have inherited so much munny they
don't have to work. So they come to my Club and Drink.

ME - "What's it called?"

Jerry - The Martini Club."

Jerry goes on to Explain that he Remembered the Old Style Arcade
games from his youth. The ones that displayed the names of the top 10 or
20 Players and their HIGH SCORES.

And he had just read, "Win Friends and Influence People" - Dale Carnegie

A - Jerry collected 1001 Martini Recipes

B - Called all of his wife's friends to come TEST Martini's - for Free.

C - Started a Chalk Board with the names of the guys who had tried the most
Martini's - stuck it on the wall.

D - Then got a big Velcro Sign board

E - Then leased a machine to display his computer screen on the wall.

F - Then Ordered a BIG SCREEN TV - and let's people Scan up and down
the Martini Contest List - to find out where they stand.

JERRY has 100's of rich men - competing to see who can be at the top of the
MARTINI LIST.

To compete you have to buy Martini's and drink them.

Anyway.

Jerry's little Bar & Grill is now so fancy - his wife sometimes
brings her girlfriends there for drinks and finger - food after a Party of Opera
event.

BUT.

Jerry is now getting offers from Restaurant owners who wanna BUY
His munny printing SELF REFERRAL Club/Bar/Restaurant.

Jerry may sell it and move on to something else.

We will see.

Thanks,
Glenn OSborn

[Glenn]

Hi,

Barbecue Restaurant
Pork-Roll-Golf-Course
Referral System

Scott emails for help with his new Barbecue Restaurant.

I say, "WHAT?"

I was just helping you last month with the Roller Rink You own part of.

Scott says, "Oh, I sold that."

ME - "No way Jose did that give you enough munny to buy a Barbecue Restaurant."

Scott explained that he'd found an Investor.

ME - "Whew."

We discussed a bunch of things. I advised him not to WAIT on the man
who promised to sell him a liquor license.

ME - "Go After him and buy it now. Someone will buy it out from under you."
(EDITORS NOTE - My ESP is amazing sometimes. The guy sold the liquor license
to a higher bidder - EVEN THOUGH he promised it to Scott.)

Scott is running the Restaurant. His investor is running around
ordering furniture and cooking equipment.

But the place is empty.

But Scott tells me His New Barbecue Restaurant is right next to the Community
Golf course - The FIRST TEE!

We share a bunch of ideas for Joint Ventures
between the Restaurant - the City Council and the Golf Course.

QUESTION - "What is your best selling item of food. Main meal or entrée of
snack or dessert? Whatever.

Scott - "I make these little Barbecue Pork rolls. People LUV them. Can't
get enough."

ME - "Ok, Try this. Make up a bunch of these pork roll sausages. When the
Restaurant is empty and you wanna put people into seats - Put The Pork Rolls on a tray. Take Napkins. And wear a Big Tall Chef Hat.

A - "You see a foursome about to Tee Off.

B - "You Stroll out and hand each a napkin.

C - "Feed Them Pork Roll Sausages

"Talk about how you make them yourself from scratch.

Scott called the next day Excited.

Dozens of golfers drove from the Golf Course to our Restaurant
and asked for MORE Pork Roll Sausage Sandwiches.

Scott had a complaint.

"How do I give away Pork Rolls AND run the Restaurant at the same time?"

ME - "You'll have to hire a waitress, Scott. You now have a System
that consistently gets you Customers. Use that munny to HIRE some help."

(Editors Note - Jeff Bezos started selling books on his website Amazon.com
before it was finished. He figured it was more important to START MAKING MUNNY and work the bugs out as he went. Same thing here with Scott.)

IF you have munny coming in you can HIRE people to help you.

Thanks,
Glenn Osborn

[Glenn]

Thanks Dien,

How Taylor Swift Sold 1.2 Million Albums in a Week
w/A Golden Rule Referral System

(EDITOR'S NOTE - I looked up the price of her "1989" Album at Target
and for the Holidays it's priced at 9.99. So Let me get my pen and paper out here. 10 TIMES 1.2 Million = $12 Million Albums in a week.)

Co-incidentally in 1989 I attended the First Jay Abraham Protege Bootcamp
in Los Angeles.

Not only the Date and Title of Taylor Swifts New Album "1989" are
The same.

But Taylor Swift used the same JV or Joint Venture - Host-Beneficiary
Self Referral System to do Something NOBODY ELSE can do...

TAYLOR is Breaking Music Album Sales Records!

Back in 1989 - Nobody Before Jay Abraham - Had Ever Sold $15,000 seminar seats with Direct Mail Letters. (800 of us in a room TIMES $15K = $12 Million Bucks. WOW - Kinda Spooky that the Moolah Matches too.)

Jay Mailed what he called "ENDORSED Letters" - Which borrowed the good will
and TRUST of Business owners with BIG Customer Lists.

Jay Joint Ventured with Howard Ruff, Nightingale-conant - Tony Robbins
to name 3 joint venture partners.

---------
---------
Let's Walk Thru Exactly What Taylor Did To Break Album
Sales Records in 2014...

Taylor - Joint Ventured with Diet Coke.

This is just ONE of the SELF REFERRAL Systems I've Found
Taylor using. I expect to discover more.

I - Taylor went to Diet Coke and said, "Just Suppose You Release One of the
NEW SONGS on my new "1989 Album" in an Advertising Campaign?

II - "You win - because my many millions of fans will LOOK at your Diet Coke
Ad, Read about diet coke While they Listen to my new song.

III - "You are Spending 100's of millions ANYWAY. Why Not Get More
POP for your Dollars by Bundling my song with your advertising?

IV - "And, of course, I benefit because Diet Coke Drinkers - who may
not know about me yet - get to Listen to one of my new tunes.

WIN - WIN.

Why is this A very Powerful
Hi-Profit
SELF REFERRAL SYSTEM?

***Taylor is Using "The Golden Rule of Reciprocity." Giving away a FREE Sample
of her music. The Diet coke Company in the same ad says, "Buy more coke."

In My Experience -
IF The FREE SAMPLE is GOOD -
People will want More.

***Taylor is using OPM - other people's munny.

***Taylor is getting her music into the ears of folks She NEVER
Would have Found elsewhere. (Diet Coke drinkers.)

***Taylor is borrowing Diet Cokes Ad Budget and Marketing Department
to Access 1000's of on-line websites, TV and Movies - all of which sell advertising.

And
She
Doesn't pay a dime.

Thanks,
Glenn