How a "PRO" handles a probem

So.....I've sold many of my "Coffee Mug Ad" programs to many people. Yesterday, Nov 19. 2014......one of my "Students" phones me.....In a Frantic!

I tell her to calm down and tell me what has happened.

She tells me she got 6 biznesses to pay her $590 for an Ad on her Coffee Mug program which involves selling Ads on Coffee Mugs....getting them made and then delivered to the Restaurant.

Well......for some reason....."STUFF Happens"! The Phone No for one of her advertisers is WRONG!

So......I tell her to "relax" and I will look at the problem...and sure nuff, the Phone # for one of the advertisers is wrong......instead of an "8" in the number, the number on the Mugs is "SIX"!

So......I phone the "6" number and sure nuff.......it's a residence.

I tell the person who picks up the phone that "A Mistake Was Made"......
Their phone number was put in the Ad by Mistake HOWEVER......I'd be willing to pay them $5 for each phone call they received, asking about (X)

He agreed!

I then asked him to write down each and every phone no and send it to me, and I'd pay him $5 for each one.

So.......instead of being accused of "something"......"interrupting" them, or whatever.....I got a "Lead-Collector"!

I then phoned my student, who made the boo-boo, and told her...instead of dealing with a "disgruntled" consumer.....I got him to agree to send YOU the Phone nos of each and every Call he gets.....for $5 each.

So......would YOU be willing to pay $5 for each call.....rather than being hassled by someone who will be "disturbed" by receiving calls due to YOUR Mistake?

She agreed.....

So.......not all of these types of problems can be solved BUT...this one was!

Thanks for letting me present a "Marketing Problem" that could happen to ANYONE! Just look at the "problem"......think about possibilities to solve and....take action!

Don Alm.......Marketing guy and Problem Solver from waaay baack