Quickie Xmas Cash

Originally Posted by Don Alm

Maybe someone here will understand WHAT "potential customers WANT"!

They want MORE Business & MORE Money!....BASIC!

So....put yourself in the shoes of a RE Agent with 5 or 6 or more Listings.

Your "Goal" is to SELL these Listings or......in the RE Biz.....you still make money if another Agent sells your listing.

So.....what I've done is;
1) Picked a RE Agent with 11 Listings
2) Made 3 Video (PS3) of his Listings......
3) Sent him an Email with the Address of one of his listing in the Subject Line. In the body I tell him I made a Video of his Listing and Ranked it for the ADDRESS so anyone Googling the Address will SEE my Video.
4) Quoted my price of $247 for 1 or $591 for 3 and told him if I did NOT hear from him in 24 hrs....I would take down the Videos.

So......just got a call from the AGent and.....he wants me to go ahead with ALL 3 Videos. (He's sending payment to my PayPal account)

So......this is NOT.....trying to "sell" prospects on what I WILL do.....it's about trying to sell prospects on what.....I've DONE!

HUGE Difference

Anyways......hope you got something out of this.

Don Alm

Don,

I've found realtors to be a little on the
"cheap" side when it comes to spending money

However, there are some who list the higher end
properties and pay for full color ads in local
publications.

That type of realtor might be just the one to
approach with this idea.

Ron

Yup.....RE Agents don't make money unless a property sells so, they're "cautious" about spending much money "up-front" HOWEVER....I've found they're more apt to pay for something that will help them sell a property.... especially if the property is above $250,000.

AND.....when they SEE a video I made for their listing.....it "Grabs Them By Their GREED Glands"! They MUST have it!

Anyways.....my cost to make these is Zilch and about 30 min of my time SO...... if I do 6 of these a day.....and 2 buy at $247.....500 bux a day is well worth my time! (However, today I got 3 who wanted 3 Vids for $591.... $1,800 for 2 hrs "work"...you kiddin' me?)

Don Alm

PLUS....I offer an UpSell of adding a QR Code that brings Home Buyers to my Video

Please understand something about "selling stuff with EMAILS"!

The SUBJECT Line of any email.....MUST "be a Grabber"! It MUST "force" prospects to OPEN the email!

A RE Agent who listed a house at "244 Hiawatha St, Orlando, FL".....WILL open an email with a subject line of, "RE: 244 Hiawatha"!.....guaranteed!

So.....get to it! $500 a Day is waiting for you!

Don Alm

Originally Posted by Don Alm

Yup.....RE Agents don't make money unless a property sells so, they're "cautious" about spending much money "up-front" HOWEVER....I've found they're more apt to pay for something that will help them sell a property.... especially if the property is above $250,000.

AND.....when they SEE a video I made for their listing.....it "Grabs Them By Their GREED Glands"! They MUST have it!

Anyways.....my cost to make these is Zilch and about 30 min of my time SO...... if I do 6 of these a day.....and 2 buy at $247.....500 bux a day is well worth my time! (However, today I got 3 who wanted 3 Vids for $591.... $1,800 for 2 hrs "work"...you kiddin' me?)

Don Alm

PLUS....I offer an UpSell of adding a QR Code that brings Home Buyers to my Video

Don,

Darn Ya!

You have this one bouncing around
in my head now. I'm thinking you're
just scratchin' the surface here.

There's upsell and residual potential
out the wazoo.

Just takes some thought, along with a
little action, which you've done successfully.

Even if someone was to make half of your
$500 per day on the initial offering. That
would be well worth it.

I can see a way to double or triple that
on the backend.

Thanks again, Don for the great ideas you
continue to contribute here.

Ron

Heck...even if you charge $197 per Listing.....and you just get 1 sale a day.. that's still a Grand A Week!

Also.....what about Ranking Videos for the Name of the Business?

Google....."Spunky Steer Roseburg, OR"
(https://www.youtube.com/watch?v=3xjMMIxMoHk)

Or...."BlacNBleu Roseburg OR"
(https://www.youtube.com/watch?v=vUpJwfFOCIQ

Or...."Kevin's Lawn Care Roseburg, OR"

Or...."Rocky's Auto Repair Roseburg, OR"

Now....these are One-Time Sales however.....one of my "students" is charging $197 Set-Up and $97/mo to keep the Video on the first page.

I always remember a response from a well-known marketing guy whose answer to the question; "How are they getting this much for their service?"

He answered; "They ASKED!"

I also know a guy who is charging $497 for the Video initially and $300 more ($797) to get the video ranked on 1st Page for the NAME of the biz!

They get the videos ranked THEN....contact the biz and tell them to "Take A Look"!

Sure.....some biz ask to take the video down.....which is done HOWEVER, most biz LIKE the Video and pay for it!

Don Alm

So if someone doesn't know the house is for sale in the first place... how does this bring much value to the agent?

How often do people go to google to search for an exact address when looking to buy a house? I would think only if they saw it was for sell, through either driving buy the house or seeing it advertised somewhere else.

Originally Posted by langdon0555

So if someone doesn't know the house is for sale in the first place... how does this bring much value to the agent?

How often do people go to google to search for an exact address when looking to buy a house? I would think only if they saw it was for sell, through either driving buy the house or seeing it advertised somewhere else.

I'm going to believe that the realtor would be smart enough to put the web address on his/her for sale sign and on the flyers in the attached box. Since realtors still use the local paper to sell houses I would imagine putting the web addresses of all their properties in their ads would be another way to get the word out.

Other realtors may even send the link to their prospective buyers. This could be risky but if they are sure the client will make the offer through them it almost zeroes out the risk.

Some people search Zillow. I don't know if Don's agents interact with Zillow but many do so that opens a whole new world. There are other real estate niche websites that could be used.

That's just off the top of my head. If anybody has more ideas/info, please post.

Originally Posted by ron lafuddy

Don,

I've found realtors to be a little on the
"cheap" side when it comes to spending money

However, there are some who list the higher end
properties and pay for full color ads in local
publications.

That type of realtor might be just the one to
approach with this idea.

Ron

Yes, you're spot on Ron. Realtors are generally cheap but like most businesses, 20% of realtors are doing 80% of the business I found out.

Locating the 20% is the key. Those are the 'movers-n-shakers' who will generally spend money to make money and have some longevity.

About 6-7 yrs ago I was doing what Don has described only with a different twist.

I found 99% of the realtors in my general vicinity didn't want to spend any money marketing houses other than relying on sticking a sign in the yard and the MLS (multiple listing service).

And the average house in my area that was listed was for under $100k.

So, I thought about targeting FSBO's (for sale by owners) instead.
Figuring they didn't want to list their house with a realtor to save the 6% commission or they were close to foreclosure and didn't have any equity in the house anyways to pay 6%.

I'd call or drop in on a FSBO - they initially assume I'm interested in their house, I am, but not as a buyer.

I'd take photos inside and out, use WMM video and put them up on their own website -their house address 747NMain.com with a description just like a realtor would normally do. As an upsell I'd even do the marketing for them. I tell them all they have to do is answer their phone.

I put their phone # in the video and on the website, NOT in the ad. That way if their phone rang about the house they'd know whoever was calling had already seen the video and would be more interested than just a random caller from the sign in the yard.

I replaced the FSBO sign in the yard with the website address only, no ph # on it, ex: FSBO Visit www.747NMain.com w/ black and red lettering on a white background.

I charged $249 for the video and website and another $50 to market it on various websites for up to 6 weeks, using mostly Craigslist.

I'd tell them $249 or $299 is a ton cheaper than 6% of their selling price and a realtor isn't going to do what I'm willing to do to help them sell their home for a fraction of that. A realtor is just going to stick a sign in the yard, list it on the MLS and that's it, and wait for the phone to ring. Maybe a classified ad.

I've dealt with realtors for years and that's how 99% of them operate. They figure 3% is better than nothing after they split the 6% with another realtor who brings a buyer to the table. Then that 3% gets split again when they have to pay their brokerage 1 1/2 %.

Anyways, it was a struggle mostly due to the fact that the ave house in my area is under $100k. Trying to convince a homeowner with $4000 equity in a $71,000 house is nearly impossible whereas a homeowner in a $150,000 house thinks it's a bargain. But I had to travel a distance looking for $150k FSBO's with no guarantee burning gas and time in search.

I did sell a half dozen FSBO's for homeowners using this technique over 3-4 months. Just not enough $ to sustain me and I eventually lost interest. I tried raising the price, lowering the price and settled on the $249.

I received great compliments from every homeowner whose house 'I sold' with the video and website and they all said without that they'd still be trying to sell it.

I also did several of these on top of what I did on my own with Jason Hatchett, a member of this forum. I'd secure the property, take the pics, description and pass them on to Jason and he'd build the site and we split the fee. Again, not enough biz to sustain us.

Remember, this was quite a few years ago and video was in it's infancy compared to today where it's almost a necessity when marketing a property.

Maybe Don's idea today would fly better for realtors in higher end listings compared to several years back. I never had much success dealing with realtors period, as a wholesale investor or selling them video marketing.

Glenn

Originally Posted by clawJAMMER

Yes, you're spot on Ron. Realtors are generally cheap but like most businesses, 20% of realtors are doing 80% of the business I found out.

Locating the 20% is the key. Those are the 'movers-n-shakers' who will generally spend money to make money and have some longevity.

About 6-7 yrs ago I was doing what Don has described only with a different twist.

I found 99% of the realtors in my general vicinity didn't want to spend any money marketing houses other than relying on sticking a sign in the yard and the MLS (multiple listing service).

And the average house in my area that was listed was for under $100k.

So, I thought about targeting FSBO's (for sale by owners) instead.
Figuring they didn't want to list their house with a realtor to save the 6% commission or they were close to foreclosure and didn't have any equity in the house anyways to pay 6%.

I'd call or drop in on a FSBO - they initially assume I'm interested in their house, I am, but not as a buyer.

I'd take photos inside and out, use WMM video and put them up on their own website -their house address 747NMain.com with a description just like a realtor would normally do. As an upsell I'd even do the marketing for them. I tell them all they have to do is answer their phone.

I put their phone # in the video and on the website, NOT in the ad. That way if their phone rang about the house they'd know whoever was calling had already seen the video and would be more interested than just a random caller from the sign in the yard.

I replaced the FSBO sign in the yard with the website address only, no ph # on it, ex: FSBO Visit www.747NMain.com w/ black and red lettering on a white background.

I charged $249 for the video and website and another $50 to market it on various websites for up to 6 weeks, using mostly Craigslist.

I'd tell them $249 or $299 is a ton cheaper than 6% of their selling price and a realtor isn't going to do what I'm willing to do to help them sell their home for a fraction of that. A realtor is just going to stick a sign in the yard, list it on the MLS and that's it, and wait for the phone to ring. Maybe a classified ad.

I've dealt with realtors for years and that's how 99% of them operate. They figure 3% is better than nothing after they split the 6% with another realtor who brings a buyer to the table. Then that 3% gets split again when they have to pay their brokerage 1 1/2 %.

Anyways, it was a struggle mostly due to the fact that the ave house in my area is under $100k. Trying to convince a homeowner with $4000 equity in a $71,000 house is nearly impossible whereas a homeowner in a $150,000 house thinks it's a bargain. But I had to travel a distance looking for $150k FSBO's with no guarantee burning gas and time in search.

I did sell a half dozen FSBO's for homeowners using this technique over 3-4 months. Just not enough $ to sustain me and I eventually lost interest. I tried raising the price, lowering the price and settled on the $249.

I received great compliments from every homeowner whose house 'I sold' with the video and website and they all said without that they'd still be trying to sell it.

I also did several of these on top of what I did on my own with Jason Hatchett, a member of this forum. I'd secure the property, take the pics, description and pass them on to Jason and he'd build the site and we split the fee. Again, not enough biz to sustain us.

Remember, this was quite a few years ago and video was in it's infancy compared to today where it's almost a necessity when marketing a property.

Maybe Don's idea today would fly better for realtors in higher end listings compared to several years back. I never had much success dealing with realtors period, as a wholesale investor or selling them video marketing.

Glenn

Glenn,

Thanks for giving some thoughts on this idea based on your experiences.

I think this might work well in the $200K and up market but I'd have to
test it.

Tell you what I like about your approach with the FSBO's. It got you in
the door talking to them about price, terms, equity and their financial
position. It'd be pretty easy to slide an option agreement across the
table, (where it's not illegal) if they had some equity to work with.

You could then market the house, just like you'd be doing with the video
& website, but you'd stand to profit in the thousands of dollars from your
endeavors, instead of a couple of hundred.

Yes, you'd have to search for these opportunities, but they are out there.
And, you'd have NO competition.

Ron