Weird $100,000 Client --Aura Handshake--Referral System [Reposted from archive]

[Dien Rice]

Originally Posted by Glenn

Because once Disney gets you into the MAIN RESTAURANT - there
are at least THREE Referral Systems in place to MOVE YOU to
a different - more Expensive part of the Restaurant.

Thanks Glenn,

Thanks for sharing these multiple referral systems that some very successful businesses are using...!

If you're not using similar types of referral systems yourself, then you are clearly "leaving money on the table," which could be in your pocket or bank account...

These are a treasure-trove of profitable ideas...!

Best wishes,

Dien

[Glenn]

Thanks Dien,

Am Writing a E-book niched for Restaurant Referrals.

==========
==========
CHAPTER #2 - How 2 Restaurant Owners Get Their Clients AND Prospects to PAY Them - Food Referral System

A - Fantastic Idea Borrowed from Lions Clubs and Chamber of Commerce
Groups.

I’ve visited dozens of Networking and Referral Groups.

Nobody there is making significant moolah from each group Except the Host AND the Guy who owns the Restaurant where they meet.

B - So When 2 people team up to Open a Vegan Restaurant - the Benefits are DOUBLE YOUR Pleasure munny making good.

The woman conducts YOGA Classes.

So Prospects AND Yoga Class members eat at their Restaurant.

AND Since the roof of the Restaurant is set up for AIRIAL YOGA. (Some kind of Stretching in a Hammock.)

Outsiders and Visitors to the Restaurant who ASK, “Why are their Hammocks hanging from the ceiling? May Sign up for Yoga.

So we got a Double Referral — 2 Ways Customer Referral Thing going on here.

C - The Man does some kind of Consulting.

I - So he meets Prospects at the Restaurant.
II - He uses the Restaurant as an office.
III - He does presentations and Group meetings there.

Also - Bottom line - both partners benefit from NOT having to Lease or rent office space.

And since any Restaurant is basically a Real Estate Play. The partners are building up equity in the above-ground building - while their real estate grows in Value.

Thanks,
Glenn

Originally Posted by Glenn

Thanks Dien,

Am Writing a E-book niched for Restaurant Referrals.

==========
==========
CHAPTER #2 - How 2 Restaurant Owners Get Their Clients AND Prospects to PAY Them - Food Referral System

A - Fantastic Idea Borrowed from Lions Clubs and Chamber of Commerce
Groups.

I’ve visited dozens of Networking and Referral Groups.

Nobody there is making significant moolah from each group Except the Host AND the Guy who owns the Restaurant where they meet.

B - So When 2 people team up to Open a Vegan Restaurant - the Benefits are DOUBLE YOUR Pleasure munny making good.

The woman conducts YOGA Classes.

So Prospects AND Yoga Class members eat at their Restaurant.

AND Since the roof of the Restaurant is set up for AIRIAL YOGA. (Some kind of Stretching in a Hammock.)

Outsiders and Visitors to the Restaurant who ASK, “Why are their Hammocks hanging from the ceiling? May Sign up for Yoga.

So we got a Double Referral — 2 Ways Customer Referral Thing going on here.

C - The Man does some kind of Consulting.

I - So he meets Prospects at the Restaurant.
II - He uses the Restaurant as an office.
III - He does presentations and Group meetings there.

Also - Bottom line - both partners benefit from NOT having to Lease or rent office space.

And since any Restaurant is basically a Real Estate Play. The partners are building up equity in the above-ground building - while their real estate grows in Value.

Thanks,
Glenn

Glenn,

If I'm reading you correctly, it seems the term ""restaurant" might be "loosely hung" here.
Perhaps, just enough to recognize it as such, for tax purposes.

Of course the type of meals, when they are served/how often and to whom...well, that is
left to the discretion of the owners, isn't it?

Ron

I must have missed the NLP in this last post. 2 people open a restaurant. One is a consultant while the other is a YOGA instructor. Each has a built in audience so this audience patronizes the restaurant. I don't see anything spectacularly distinguishing about the setup.

Unless, these 2 are not involved in the daily routine of the restaurant and all they do is bring in diners then I can see how their subliminal referrals work. But, and this is a big but, if one or both of these people are actively involved in the restaurant's daily routine, I don't see them bringing a significant amount of referrals to the table so to speak.

I understand how this system has the potential to increase business but I don't have enough info on each one's involvement in the restaurant. Like I said, I missed it.

[Dien Rice]

Originally Posted by sandalwood

I must have missed the NLP in this last post. 2 people open a restaurant. One is a consultant while the other is a YOGA instructor. Each has a built in audience so this audience patronizes the restaurant. I don't see anything spectacularly distinguishing about the setup.

Hi Tom,

I don't think everything Glenn writes about is about NLP. These are case studies on referral systems.

I've had the pleasure of talking with Glenn - and I know that what Glenn both applies and teaches is well beyond NLP (though in some cases it may incorporate it). Let's say Glenn has a very powerful set of "tools" in his business "toolbox" - and NLP is only one of the tools...

Unless, these 2 are not involved in the daily routine of the restaurant and all they do is bring in diners then I can see how their subliminal referrals work. But, and this is a big but, if one or both of these people are actively involved in the restaurant's daily routine, I don't see them bringing a significant amount of referrals to the table so to speak.

I understand how this system has the potential to increase business but I don't have enough info on each one's involvement in the restaurant. Like I said, I missed it.

I could be wrong, but I see it like this...

I have a friend who used to screen (older) films on some Monday nights in a local bar (or a pub, as they call them here).

It was a win/win referral system...

- My friend advertised his film nights to his email list. People came to the bar to watch the films. They ordered drinks and also meals (since the bar sold meals too), so the bar made money. Monday was usually a slow night, so they made more money that night than would have otherwise.

- My friend also got occasional free publicity for his film nights (e.g. he'd get interviewed on public radio, the occasional article about him in the newspaper, sometimes the movie would get listed in the newspaper movie listings regarding "what's on," etc.), which also brought more people to the bar to see the movies.

- The bar paid my friend for screening the films, so my friend made money too, plus they gave him a free meal. The bar also advertised the film night to its customers (via posters around the bar, mainly), so my friend would get more people coming to see his films.

- People who watched the films would also pay a nominal "membership fee" to see the films (these fees basically covered the costs of hiring the films). All new members were also added to the email list.

(By the way, screening movies for the public is a tricky business regarding rights, so you have to check that out - and find legal ways to cope with it - if you want to do something like this. In this case, in Australia, it is legal to screen films to members if you are a film society - so this was set up as a film society, and people were charged a fee for membership. That membership fee got you a pass to see 3 months of film nights. He would generally show older "cult" movies - like "The Day the Earth Stood Still" (1951), "Devil Girl from Mars" (1954), "Rio Rita" (1942), "Casablanca" (1942), "Planet of the Vampires" (1965), and so on.)

It was win/win for all! And increased the profits for both the bar and for my friend.

He also got paid to do what he loved, which was screening movies for the public.

Best wishes,

Dien

P.S. Here's one of the articles (i.e. free publicity) which was written about him in a major newspaper. (In Australia, many "bars" are called "hotels" for historical reasons.)

Originally Posted by Dien Rice

Hi Tom,

I don't think everything Glenn writes about is about NLP. These are case studies on referral systems.

I've had the pleasure of talking with Glenn - and I know that what Glenn both applies and teaches is well beyond NLP (though in some cases it may incorporate it). Let's say Glenn has a very powerful set of "tools" in his business "toolbox" - and NLP is only one of the tools...


I could be wrong, but I see it like this...

I have a friend who used to screen (older) films on some Monday nights in a local bar (or a pub, as they call them here).

It was a win/win referral system...

- My friend advertised his film nights to his email list. People came to the bar to watch the films. They ordered drinks and also meals (since the bar sold meals too), so the bar made money. Monday was usually a slow night, so they made more money that night than would have otherwise.

- My friend also got occasional free publicity for his film nights (e.g. he'd get interviewed on public radio, the occasional article about him in the newspaper, sometimes the movie would get listed in the newspaper movie listings regarding "what's on," etc.), which also brought more people to the bar to see the movies.

- The bar paid my friend for screening the films, so my friend made money too, plus they gave him a free meal. The bar also advertised the film night to its customers (via posters around the bar, mainly), so my friend would get more people coming to see his films.

- People who watched the films would also pay a nominal "membership fee" to see the films (these fees basically covered the costs of hiring the films). All new members were also added to the email list.

(By the way, screening movies for the public is a tricky business regarding rights, so you have to check that out - and find legal ways to cope with it - if you want to do something like this. In this case, in Australia, it is legal to screen films to members if you are a film society - so this was set up as a film society, and people were charged a fee for membership. That membership fee got you a pass to see 3 months of film nights. He would generally show older "cult" movies - like "The Day the Earth Stood Still" (1951), "Devil Girl from Mars" (1954), "Rio Rita" (1942), "Casablanca" (1942), "Planet of the Vampires" (1965), and so on.)

It was win/win for all! And increased the profits for both the bar and for my friend.

He also got paid to do what he loved, which was screening movies for the public.

Best wishes,

Dien

P.S. Here's one of the articles (i.e. free publicity) which was written about him in a major newspaper. (In Australia, many "bars" are called "hotels" for historical reasons.)

Dien,

Thanks for the response. Your explanation makes sense and if that is what he meant then by golly it makes sense.

I don't know if your friend's idea would be successful here or not given the rights you correctly mentioned. I think it would too much of a hassle. But that's another story.

BTW, that incident in Sydney was shocking. My buddy Father Dave of Dulwich Hill told me about the actual on the ground experience. Since we see hostage taking often in this country our sensibilities weren't perturbed quite as much.

Regardless, appreciate the reply.