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Endorsement Applied to Getting Folks to BUY STUFF On-line--From Home
Thanks Don,
Your Restaurant Ad Idea is a Great application of the New York times Best Seller Psychology where millions of people order books JUST BECAUSE others bought them first - So the masses think "Wow these books must be good." The Same Invisible Influence strategy Which Robert Cialdini (INFLUENCE) Calls "Social Proof" helps to reassure prospects so they PAY YOU. JUST SUPPOSE You are Reading An Email or Listening to an Mp3 or watching a video and the Author Name Drops A Bunch of Famous people? Seth Godin is using an Endorsed Referral idea Jay Abraham too Taylor Swift Tony Robbins Donald Trump J.K. Rowling 50 Cent Steve Jobs Pretty soon - some part of your brain Starts Talking to you and saying, "Wow - if all of these Famous - successful people are making munny this way - why am I not using that idea too? In another Post I mention that Taylor Swift uses Your Exact Strategy of "IMPLIED ENDORSEMENT" simply by name dropping INTERNATIONALLY Famous - "Tim McGraws" name over and over in her song lyrics. Tim McGraw Probably NEVER heard of Taylor Swift until she put him into one of her tunes. Did it work? Yep. Her First Ever HIT SONG at age 15 or so. At age 15 I was still learning to Tie My Shoes and Chew Gum at the same time. Thanks, Glenn |
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