The Power of "Implied Endorsement"

When I started trying to sell Mobile Sites to restaurants.....I was doing what most thought was THE WAY to sell these....show prospects what their site looks like on a mobile and show what it SHOULD look like.

I got maybe 1 order out of ten demos.

So.....I went back to my "implied testimonial" presentation.....showing prospects Mobile Sites that their COMPETITORS were using THEN showing what THEIR sites look like.

Orders went to 4 outa 5.

Then.....going back and showing them how I could bring them MORE Diners by getting Hotel Guests to Scan the QR Code on the front desk when checking in. The QR Code brings up my "Mobi Dine Index" ........
http://www.mobisiteindex.com/princeton

And......when I show the owner of an Italian Restaurant some of the other restaurants participating (whether they're really participating for real or it's just a mockup)......they JUMP IN!

Don Alm