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Thanks for sharing this... it's great sales psychology! I think psychologists have found that people have a much bigger fear of loss... than they love gains. If they're already in the program... they hate to "lose" what they already have! Of course, everyone likes to "belong" in general too... Nobody likes to miss out. Only Groucho said he would "refuse to join any club that would have me as a member!" (Everyone else wants to belong!) Of course, you can use this in many ways, for many products... to increase your sales and profits... Brilliant, Don, and thanks for sharing! Over the years, I've found out that you are one of the few around who is not afraid to "tell it like it is"... Best wishes, Dien |
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