Consider this.....

Don, am I right that the post card is promoting your directory only? That you do not include any coupons or mentions of your client businesses?

You are driving traffic to your online coupons by way of QR codes?

Kind of neat idea. Are you seeing that QR codes are still being scanned? I've seen and heard that they never really caught on. Of course: No! I am NOT out in the trenches trying it out.

One more quick ask: You mention "an introduction from people who recently bought a house." Is that ... do you have testimonials on your post card? or something like that? How are they being "introduced" by other home-buyers?

I have always loved the new homeowners angle. You've been writing about it for years. I always talk myself out of it because "the market is going sour" or ... well, yeah, too many excuses.

Thanks for keeping the discussions live on the forum!