Is there a business idea here?

Interesting question, WW.

I know, from being in newspapers for most of my career (not in sales), we were constantly hearing complaints from the sales staff about business owners who pretty much had this idea: "I have all the business I need. I just cherry pick the jobs I want."

Now, I think for some of them, that really was the case. They did good work, served their customers well, and made a good living "doing it my way." And for the other half, it seemed they would be out of business within two years.

I remember one particular guy ... he was quite the confident biz owner, and one day he brought in a complementary tray of hoagies (that's what we call subs around here) for the staff to enjoy. The idea was we would come to his little shop nearby and buy lunch there.

Our sales ladies, never ones to miss an opportunity, began pestering him to buy an ad, but he stood his ground. I don't need to pay for customers. I get all the customers I can handle by word of mouth.

The business went under. Belly up. But I am willing to bet that he never, ever invested in marketing, foolishly relying on the quality of his rolls, instead.

Now, back to your question ...

YES! I think there is a business opportunity there. No, I don't think it will be easy to convince SOME of these guys that they even need to change the way they are doing things.

So when you get one you can't sell/help ... just dust yourself off and move on to the next one. And once you start helping a couple, the word will get out ...