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#1
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![]() Also.....I forgot to mention;
"Exclusives" mean MORE Money! Years ago when I did a "Printed Town Directory" I DID offer 3 spots in each Category, of MANY Categories. I found I could only get $50 for a spot.....which meant $150/spot in MY pocket. This was LOTS of "work" and because there was no "Sense of Urgency" I got a lot of, "Let me think about this!" I had to TRY and contact many prospects. Offering ONE Space meant fewer visits and $150 from ONE sponsor. SAME moola in my pockets. Also.....in small "average" towns...working our Mobile Directory.......I found $197/mo to be the max I could get per spot BUT....in a "Tourist Town" with 3 Shakespearian Theatres appealing to the "Affluent".....my gal "Student" is "Knocking em dead" with $497/mo....which from just 20 sponsors....brings in our Goal of $10,000/mo (Way to go Emma!) Don Alm |
#2
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![]() Don, thanks for following up and answering my questions.
I really appreciate your perspective on the one restaurant per category and you have convinced me. I realized wanting to offer three per was my own lack of confidence rearing its ugly head. Revising the plan to follow your design. I laughed out loud at the story of the guy who contacted the lawyer to make a contract for something free. What a maroon ( as bugs bunny used to say). I have redone my sample site. I am finishing up the counter flyer and the hand out cards this weekend. Monday after I drop my daughter at school, I'll be out signing people up. I'll update as things progress. Thanks Don. |
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