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Old March 27, 2015, 05:54 PM
Don Alm
Posts: n/a
Default Re: Perceived value

Originally Posted by GordonJ View Post
IF the dealers or customers see you simply wipe on and wipe off, they feel you haven't worked for the money. Yes, the headlight got cleaned, but the perception is what allows one to charge more.

Bud Riggs perfected the 3 minute job, but, at the end, he went back to sanding, tripled his price (60 bux) and had no drop in demand.

Also, it is presentation and knowledge of the different types of plastics and how they were treated, so, you could clean a headlight, but, to RESTORE it, then sanding is done.

But, you test your market. I wouldn't do dealers in my area, prefer a little biz card on the parked vehicle and a phone call.

And, as posted above, very few people actively want this, but if you bring it to their attention, then you get jobs.

Wipe on wipe off chemicals could also permanently streak the plastic if it has even the smallest of chips or stonemarks.


HOLY CAMOLY....what Negativity! I can't believe it!

"First off...."dealers or customers see you simply wipe on and wipe off, they feel you haven't worked for the money. Yes, the headlight got cleaned, but the perception is what allows one to charge more.

I DO NOT ASK THE LOT OWNERS TO COME AND WATCH ME! I simply ask if I could clean ONE Headlight on ONE car. I use my "Secret Stuff" and go back to the Office and ask the owner to COME SEE WHAT I'VE DONE!

He does NOT KNOW if I've used a BUFFER or SANDER of whatever....all he knows is....YUP! THAT HEADLIGHT SURE LOOKS A LOT BRIGHTER THAN THE OTHER!

Gee Willikers! It's called "SalesmanShip"! If you allow Lot Owners to SEE what yer doin'.....their FIRST instinct is....."Hey! Why do I need THIS guy, I kin do dis myself!"

Excuse em waa.....THIS is for LOT OWNERS ......NOT vehicle Owners!

Hey....again....we're NOT talking here about "ROCKET SCIENCE"! If the guy who's gonna PAY ME (owner of the Lot).....sees the headlight I cleaned AND....IT LOOKS CLEANED AND BETTER THAN THE ONE I DIDN'T CLEAN...he doesn't give a whoopy fizz about "RESTORATION"....he's ONLY looking for a way he can;
SELL his vehicles....FASTER.....and for MORE MONEY! He doesn't give a "Rats Butt" about how long the clean headlight lasts!!!!!!

We are NOT trying to sell to OWNERS of VEHICLES! We're selling to Used Car Lot Owners!...which is a WHOLE DIFFERENT BALLGAME!

A guy in my town sells "RESTORATION OF HEADLIGHTS"! He charges $60! and does a BUFFER thingee! This is NOT the "Market" I'm taking about!

I am NOT interested in "setting up shop on a street corner, to sell to vehicle OWNERS!"

My "Target Market" is.....USED CAR LOT OWNERS who's ONLY interest is;

Heck.....if the Headlights turn into mud a week AFTER car buyers get their cars home.....IT'S UP TO THEM TO HIRE SOMEONE TO "PROPERLY RESTORE"!

We're talking here about TWO (2) different Markets!

I have never had any interest in Satisfying CAR OWNERS! That's atotally DIRRERENT Market! My Market is satisfying used car lot OWNERS! can see the difference!

Don Alm

Also.....whenever I've gone into ANY Used Car Lot and asked the OWNER if he has any cars where previous owners were SMOKERS.....they've ALWAYS (on a lot of 10 cars or more) given me TWO or more.....for which I took my can of "Fog" (cost me $3.50ea) .....filled the interior and a few minutes the doors and WHALA.....NO MORE SMOKY SMELL! You Kiddin' ME! They QUICKLY GIVE ME $35 PER VEHICLE! If you can't do this for TEN cars a ain't tryin'!
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