Hotel Marketing Q&A

Thanks for the great sharing from both of you John and Don.

Here's what I'm Learning from Don in his earlier post:

I. - He places his Restaurant Mobile Scan Display Card ONLY at the Hotel's Front Desk and NOT in Every Room. With a Simple Comment Pointing it Out by The Desk Person - It Works Like Gang-Busters and Cuts Down on the Need to have a Display in Every Room.

II. - The ONE Approach: ONE "Thai Rest".....ONE "Mexican"....ONE "Gift Shop"....ONE "Realtor".....ONE "Car Wash".....etc. Don's ONE Approach ACTIVATES the Power of GREED ("I Get the Customers and NOT My Competitor") in the Restaurant Owner and their DESIRE to NOT LOSE OUT on being the ONLY Restaurant of Their Type in the Guide. I see that as PAIN AVOIDANCE. Which Can Drive Closing the Sale Even MORE than a GAIN or BENEFIT Does. AND YOU Get to Charge MORE MONEY per LISTING and Need to Close FEWER Restaurant Owners. (I Think You Could Still Offer Multiple Spots to Non-Restaurant Listings - But That's Just My Opinion.)

III. Don Introduces Himself and Lay's Out the WHAT of the Program to the Hotel Manager and HOW His Guests Benefit in a Few Simple, Clear, and Compelling Sentences.

"Hi Mr Mgr.....my name is Don Alm.....I have created a Website Directory of local Restaurants, Gift Shops, Attractions etc.....for Tourists/Travelers who would like to find Places to Eat and Shop and Find Local Attractions to enjoy themselves while in town. All they have to do is take out their Mobile Device and Scan the Code....and they can Log Into my Directory!"

IV. THEN in a Simple Statement Don Addresses a KEY CONCERN ("totally FREE to you") AND Strokes the Manager's Ego ("...will show that YOU really care...").

"Now.....this is totally FREE to you and....will show that YOU really care about providing your Guests with the UTMOST Care, Concern & Convenience!"

V. And Finally, the "NO OBJECTION" Close Question. You Get PERMISSION to Place the Restaurant Guide in the Hotel - ODDLY - With a "NO" Answer!!

"So, would YOU have any Objection to my placing this Display on your Front Desk?"


Thank You Don.