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Old April 10, 2015, 09:34 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,526
Default Great insight into "sales psychology"...

Quote:
Originally Posted by Don Alm View Post
Ooopps....just got an email asking a question;

I forgot to mention, with THIS program.....we do NOT bother with "Oil Change" Businesses like "Jiffy Lube" etc. There MUST be a REASON WHY businesses who can do "Oil Changes" would be willing to offer FREE Oil Changes!

The "reason" is....."THEY CAN DISCOVER OTHER THINGS THAT NEED ATTENTION, WHILE THEY'RE PROVIDING FREE OIL CHANGES!

"Other things" like.....TUNE-UPS.....etc!
Hi Don,

One thing I really like about your posts is you give the psychology of what's going on, too... And why it works!

You know what? One day, some university somewhere should give a "sales psychology" course... And the textbook could be all of your posts!

This is clever. And win/win... Customer gets a free oil change, and I'm sure a good percentage of those will convert to paying customers...

Great idea!

Best wishes,

Dien
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