Originally Posted by Don Alm
This reminds me of one of my "Hot Flashes"
My wifee had a retail Antique Shoppe and one day she got a flyer from the local Community College announcing an upcoming all day seminar on
"How To Find What Your Business is Worth"!
I called and registered for the class. The clerk who answered told me the seminar would be held in a classroom off the main lunchroom and that I should call a day before the class to make sure of the location.
I called a day before and she told me the response was HUGE and that the seminar would be held in the Main Lunchroom.
When I got there I found some biz owners I knew and asked WHY they were there. They all responded with; "I'd just like to know...for my own information!"
The course was very informative and I got one of my "HOT Flashes". Why don't I take some of this info, couple it with a software program and sell it to BiZ Owners.
Well.....I put together a Report and found a Programmer who created a Floppy Disk for me. All a biz owner has to do is enter numbers from their Balance Sheet and Profit & Loss Statement....click a couple buttons and Whala.....a Number comes up that represents the "Worth" of a bizness.
I named this program "Biz-Worth" and proceeded to sell it by sending out postcards (see photo) and I also put up a Sales Page on a website.
The response was awesome. I charged $95 for the Floppy & Report.
I also ran ads in biz mags where I got prospects to Phone my voice-mail ("FREE Recorded Message Reveals How To Find What Your Business is Worth, in the Privacy of Your Office. Phone 555-1212 24hrs!"
Now.....pay CLOSE ATTENTION to the following. I got people to call my Voice mail and leave their Name AND Address to receive the Info HOWEVER... instead of just sending a Sales Letter.....I also INCLUDED THE FLOPPY!
And at the end of the Sales Letter I mentioned that.....they don't have to Wait for the Software to be sent to them.....or Wonder IF they'll receive it.... THEY ALREADY HAVE IT! It's IN the enclosed CD but it's Locked. To unlock it they just need to phone my Order Service and the clerk will provide them with a CODE to UnLock the Floppy.
What I was appealing to was the awesome power of "Curiosity"! They ALREADY had the program....all they had to do was UnLock it!
Sales went thru the Roof!
Anyways.....maybe you can use this with a project where you get prospects to ask for More Info and.....when you send the info....also include an "Encrypted" CD!
I remember your biz valuation package from several posts you wrote about it. The program I mentioned doesn't do that.
The main goal is to re-orient the way a person looks at their business. Once they do that, they are better able to get positive results on, say, their taxes, real, property and income. The program isn't limited to taxes. I just use that as an example.
Truth is they can jump start their retirement, get business loans they probably wouldn't get anywhere else and get services they wouldn't get any place else.
You said you know hotel owners in your sphere of influence. I would bet we could put money in their pocket. It's amazing on what their accountants don't know when it comes to cost seg. Take their wiring for example. They don't know they have different types of wiring that can be depreciated faster than what they are now doing.
Almost none of them know how to properly depreciate their flooring. And, I can guarantee not one of them knows how to get tax free retirement dollars simply by making a change to their present retirement system. I know this from experience and not some pie-in-the-sky wishful thinking.
If you still have your biz valuation package and it is up to date, I'd be happy to present it to the owners for their perusal. If they decide to use it, you'll have an income stream that should make you very happy.
Of course, you don't have to give it to anyone. I'm simply making an offer without the authority to approve it for inclusion in our program portfolio.
Nothing happens unless we make it happen. It amazes how little business people know about making their assets pay them instead of the other way around.
Good luck with your biz valuation program.