Auto Dealers Meet Facebook. Facebook Wins.

[Dien Rice]

Originally Posted by teamplayer

This article is interesting and a little funny. It is amusing to see these
practical no nonsense types trying to grapple with social media. It also
gives you an idea what you might face trying to get dealers to buy your
social media services

The full article is here

http://www.nytimes.com/2015/04/10/au...edia.html?_r=0

Hi,

Thanks for posting that!

I ain't no expert in Facebook marketing, but... I've noticed something.

What is it?

The small businesses I've seen that have had the most success with Facebook are those that get people to share stuff related to their Facebook page...

(That makes it different from much "traditional" marketing... and perhaps more like "word of mouth" marketing...)

For example, one restaurant I know - Misty's Diner, an American-style diner in Melbourne, Australia (run by a lady from Arizona who married an Aussie)... does well out of Facebook...

http://www.facebook.com/mistysdineraustralia

They have a ton of photos, and are always adding new ones. Many of the photos are of the customers having a great time...

They also have a "burger challenge" (which is not common in Australia)...

http://www.mistysdiner.com.au/www/burger-challenge.asp

If you manage to eat all the food in the challenge, in the allotted 14 minutes, you get a T-shirt! You also get your photo on the wall, and... of course, your photo will also go on their Facebook page!

Misty once told me (when I was dining there - she's not always there, but she often is) that she loved the TV show "Man vs. Food" - and I think she would get ideas from it!

Anyway... If you can produce stuff that people want to share with their friends, that seems to be one of the "keys" to Facebook success (without spending lots of $)...

At least, that's my observation...

Best wishes,

Dien