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Old May 5, 2015, 08:02 AM
Steve MacLellan
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Default Depends on who you approach, and how....

From my experience -- a few years ago -- all the major dealerships, like Ford, Chev, etc. are similar to franchises and the corporate office (10 years ago) looked after all of the Internet marketing including websites. They (the franchises) were all charged outrageous fees for this service, but it was written into their contract, and there wasn't anything they could do about it.

There was money to be made servicing small independent used car dealers, but most of the people who had these type of lots, were people who retired early from their jobs to run their own business, so they were well up there in age, and technically challenged. Even if you setup a Wordpress website for them with a plugin that made it easy to add new cars themselves, the task would be over-whelming to a lot of them.

Still, the fact remains, that more people 50 and under, will do a search online quicker than they would ever drive around town and visit used car lots. So these dealers would be smart to hire someone young who is technically savvy, and most of the people between 15-30 are a lot more web savvy about websites, social media and getting followers that you might think. So the used car lot owner could give a son, daughter, niece, etc. a part-time job to give them a hand with all of this stuff.

It's isn't ALL about advertising. If you're going to use FB and Twitter to promote your business, you need to also think far enough ahead to make it entertaining and engaging. No one is going to like your page or follow you on Twitter if the only posts are all sales related.

For example (this isn't car sales) while my daughter is attending college, besides having a waitress job, she also has another part-time job as a social media manager for a retired cop who is now running a consulting business. She is familiar with Wordpress -- had her own blog since she was 15.

So young people going to college needing flexible work hours and jobs... are really a perfect match for used car dealers. And if you were organizing all of this... one might make a good dollar or two.
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