How about $15,000 A MONTH for NO "Work"!

A couple of things that strikes me. Don, do people still read the newspapers (i.e., coffee and paper each morning)? I thought they went the way of the DoDo.

Secondly, this approach is not limited to pizza places. Seems like any old non-franchised restaurant would do.

Curious, Don, which services are you using for the QR code to coupon to SMS marketing? I looked at a few last night and they seem to be all over the map pricewise. I know you can generate the QR code easily enough, but it becomes a slightly different ballgame when you want to capture phone numbers and then send out messages to those numbers. Does the pizza place then have access to the system to send the text messages themselves?

Thanks. Pretty doable idea.

I'm sorry....i don't understand your reference to "Newspaper & Coffee".

In small Town America.....(towns of 20,000 and below).....LOTS of residents like to read the Local Paper to see what's going on....myself included.

And....Re: QR Code provider; I hooked up with a guy from OZ (Quentin Brown) who was one of the first "Mobile & QR Code" guys.

I don't think he's providing his QR Code thingee any more however.....almost any provider, nowadays, should be OK.

And......yes.....you are RIGHT about OTHER places using QR Codes.

When I started using "Table-Tents" to restaurants where diners were offered 10% OFF their Meal if they Scanned the Code or Typed in the URL to get the discount......you betcha......I GRABBED AND KEPT CONTROL OF.....the Client Contact Info so that.....whenever the restaurant wanted to PAY me to send out an "Incentive Offer" to bring them IN.....I'd do it AND......if any restaurant client decided NOT to use ME.....in the future.....they understood that.....If I GO.....SO DOES THEIR CLIENT LIST!

AWESOME POWERFUL INCENTIVE TO STAY....WITH ME!

Anyways.....this kinda stuff has been pretty easy for me....even though I'm really not a Digital- Pro.

Hey.....IT is OUT THERE.....all ya gotta do is.....GO OUT AND GRAB IT!

Don Alm.....Grabber from waay baack

why wouldnt the pizza shop owner do his own list now a days? happpy to hear it is working for your girls tho !

I'm "sorry" Bob.....ALL my Sales Life in the "Advertising Biz" I have heard your comment;

"Hey! All da owner of da biz has gotta do is....drop his tools fer a few minutes a day to do DIS "PROMO TING"....or....da Pizza Owner (whom I happen to have THREE Friends who own Pizza Joints AND...are Good Friends)....who says; "Lemme see now, fer me to start TINKING BOUT DIS PROMO DAT DON HAS GIVEN ME DA IDEA FER....LET'S SEE NOW.....MAYBE I COULD FIT THE RESEARCH AN IMPLEMENTING STUFF INTO MY "SLOW-TIME"!

I'm sorry Bob.....I've heard this my ENTIRE ADVERTISING SALES CAREER!

DA ANSWER IS; DA BIZ OWNERS.....especially Da Pizza Biz owners.....do NOT have TIME.....I repeat TIME.....to even Think about ANYTHING OTHER THAN RUNNING DERE OWN BIZ!

HOLY CAMOLY, BOB.....You've been posting on MY stuff fer years! I know that YOU have Biz Promo Experience! It surprises me that YOU would come up with the "COMMON" negative I get from "never-done-anything-an-why doesn't-da-biz owner jus' do it hisself! ....type of comment?

Wowee.....Zowee! Excuse me for exuding some Emotion Here But.....I did NOT expect THIS kinda comment from someone who has "Ben Roun Da Horn".....re: "taking da Bull By Da Horns an....Goin' Fer IT!!

So.....BOB.....because I know what YOU have done AND....are still doing ...... to make a post like you did......causes ME to wonder!

So.....I'm tinkin' dat Bob is "Tinkin'" "Dis guy Don has offended me,somewhere, in da past, SO I gotta give him a Whack on dis here Forum..... .to show dat "I (because I" am so experienced and knowledgeable)........WANT"to show viewers dat.....dis here guy Don...does NOT know diddly bout "Marketing, Sales or Promotion"

Anyways.....Bob-O.....I could go on fer ever BUT.....Tanks Fer responding

Have a good day.

Don Alm

OK...Ok.....whenever I see a response of "Hey Dude!.....what's ta stop da biz owner from doin' dis hisself!"...sends me into a "Tailspin" of....."What da heck am I doin' here wit such "amateurs"?

Then... I havta "calm down" and realize dat when most Non-Marketing...non-Sales people.......come up with THIS kinda question....I usually just chalk it up to NON-experience...... HOWEVER.....when long-time marketing guys ask THIS question......I have a tendency to become "UN-Glued" and "Wonder" if there's an "Ulterior Motive" for THIS comment.

ANyways....pardon my "dust"!

Don Alm

Don- I love your posts. Always good stuff and actionable. But I do I have to say you wear your heart on your sleeve. For a guy who is always taking action, you certainly have plenty of time to post on forums. For a sale guy who should be used to rejection, you certainly have pretty thin skin as you always "bristle' when someone questions you. I am not looking for a fight, I am just saying what others are thinking. That said, I think you are one of the most generous, and thoughtful posters on this forum. I hope you continue your generosity. I also hope you realize everyone is not out to vilify you. Please keep up your great work.

[Dien Rice]

Originally Posted by hockeycoachdoug

Don- I love your posts. Always good stuff and actionable. But I do I have to say you wear your heart on your sleeve. For a guy who is always taking action, you certainly have plenty of time to post on forums. For a sale guy who should be used to rejection, you certainly have pretty thin skin as you always "bristle' when someone questions you. I am not looking for a fight, I am just saying what others are thinking. That said, I think you are one of the most generous, and thoughtful posters on this forum. I hope you continue your generosity. I also hope you realize everyone is not out to vilify you. Please keep up your great work.

Hi Doug,

Zig Ziglar said...

"Selling Is a Transference of Feeling"

Have you ever thought... Don's enthusiasm and excitement, is one reason why he's a master salesman?

Enthusiasm... genuine enthusiasm... catches!

As does every other emotion...

And, I can understand Don's frustration.

He shares a lot of "gold" here... And he hears "objections" like, "why don't they just do it themselves?"

For those who may want to know "why," in the case of the pizza places... Don't ask Don. Go to a pizza place and ask them yourself. Easy.

Who cares why they don't? The fact is, they don't! If a curious person wants to do a study, go ahead and do it...

What matters is they don't do it themselves, and there lies the opportunity...

It's not Don's "job" to necessarily know "why" they don't do it - there are probably a dozen or more reasons, a different one for each person. What is more critical is that they don't do it... There's the opportunity...

I think in this case, Joe Cossman hit the nail on the head...

"Obstacles are things a person sees when he takes his eyes off his goal." - E. Joseph Cossman

(Speaking generally, not to anyone in particular...) It's very easy to generate excuses "why" it won't work for you! So, you can sit there, guilt-free, knowing that it wasn't a "real" opportunity anyway... Ha!

I think this is a common psychology, and a common reason why more people don't take advantage of the many opportunities in front of them...

But that's okay, it just means more opportunities for me...

(My limit right now is time, so I have to pick and choose. The opportunities are abundant...)

Thank you for your contribution, Doug...

Best wishes,

Dien

I have no beef with Don. I think he rocks. just saying he has an awfully thin skin for a salesman.

Excuse me! I've already "edited" my response to my response to Bob Mc. My ONLY reason to post HERE...in the last year, or so....on a Forum that helped me get outa "Direct-Sales"....belly-to-belly stuff...and into "Digital, ON-Line stuff.....is to "GIVE BACK"

....Give Back to Dien and GJ for starting up this Discussion thingee that got ME interested in NON...face to face selling.

And.....YES....I am VERY PASSIONATE about sales & marketing stuff. These emotions are what has DRIVEN me to MANY, MANY successful ventures where others would have fallen after a few turn-downs.

So.....I will try to NOT be so....aggressive towards Neg comments in the future
again...... My ONLY reason for posting here is to maybe.....impart....some of my SUCCESSFUL experiences.....to others!

Don Alm.....Entroopeneer from waay baack

[Dien Rice]

Originally Posted by bobmcalister

why wouldnt the pizza shop owner do his own list now a days? happpy to hear it is working for your girls tho !

Hi Bob,

I gotta agree with Don...

First, in my neck of the woods, I go to pizza places every now and then, and I've never seen anyone do this! They don't have any kind of email list at all (even without the QR codes)...

So, the answer in my area is, they are just not doing it at all!

Now, why don't they do it?

I think there are many answers...

• They know how to do it, but not enough time
• Don't know how, and don't have time to learn how
• Afraid of computers
• ...etc.

It doesn't actually matter so much why they don't do it... What matters is they're not doing it, yet they could be doing much better financially if they did do it... That's why there's an opportunity for you to jump in and make some moolah...

For the pizza place owner, which is the better option? (1) They do nothing (same as they're doing now), or (2) they have someone like Don do it for them, and make extra profits?

I think the answer is clear!

Best wishes,

Dien